The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Best Of: The Secret to Choosing a Terrific Name with Louise Karch
MP3•Episode hjem
Manage episode 298780613 series 2891557
Indhold leveret af Stewart Hillhouse. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Stewart Hillhouse eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming. On this episode of Top Of Mind, Louise and Stewart discuss: • The two most important questions you need to ask when testing a new name • How the sounds we hear influence our emotions • How to take advantage of our brains wiring to stand out in a crowd •And so much more Louise Karch is the author of the award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session. Let me know if you enjoyed this episode: https://twitter.com/stew_hillhouse Join Top of Mind: https://stewarthillhouse.com/topofmind/
…
continue reading
79 episoder
MP3•Episode hjem
Manage episode 298780613 series 2891557
Indhold leveret af Stewart Hillhouse. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Stewart Hillhouse eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming. On this episode of Top Of Mind, Louise and Stewart discuss: • The two most important questions you need to ask when testing a new name • How the sounds we hear influence our emotions • How to take advantage of our brains wiring to stand out in a crowd •And so much more Louise Karch is the author of the award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session. Let me know if you enjoyed this episode: https://twitter.com/stew_hillhouse Join Top of Mind: https://stewarthillhouse.com/topofmind/
…
continue reading
79 episoder
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