EP. 109 How Doing Things Different Built a $100M Brand – Curtis Matsko of Portland Leather Goods

The Unstoppable Marketer®

In this episode of The Unstoppable Marketer, hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible journey—from selling journals at art festivals to building a $100M+ e-commerce empire. He dives into the challenges of scaling a business, the power of customer insights, and why being adaptable in marketing is key to long-term success.

Curtis explains how focusing on hero products, refining processes, and making bold decisions propelled his company to the top. Whether you’re a small business owner, marketer, or e-commerce entrepreneur, this episode is packed with actionable insights to help you level up your business.

Guest Bio:
Curtis Matsko is the founder and CEO of Portland Leather Goods, the largest leather bag manufacturer in North America. Starting in 2015 with handmade journals, Curtis quickly transitioned to scaling his business by focusing on marketing strategies and operational efficiency. With a background rooted in direct-to-consumer marketing, Curtis grew his company into a $150M powerhouse and continues to share his insights to inspire entrepreneurs worldwide.

Key Timestamps:

• [3:25] – How Curtis’s authentic marketing approach skyrocketed growth.
• [7:23] – What selling in-person taught him about online marketing.
• [15:08] – The transition from journals to hero products and scaling up.
• [34:09] – Why knowing your numbers is critical for problem-solving.
• [48:14] – The importance of tackling big problems immediately.

#UnstoppableMarketer #CurtisMatsko #EcommerceTips #SmallBusinessGrowth #MarketingStrategy #ScalingBusiness #Entrepreneurship #BrandBuilding #PortlandLeatherGoods #DirectMarketing #MarketingMindset

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Kapitler

1. Portland Leather Goods (00:00:00)

2. Marketing Lessons From Selling Directly (00:04:57)

3. Evolving Hero Products for Growth (00:10:49)

4. Adapting and Evolving for Success (00:16:26)

5. Breaking Away From Competitor Mindset (00:22:06)

6. Breaking Through Business Ceilings (00:30:38)

7. Success Through Change and Adaptation (00:41:54)

8. Hiring Strategies and Success Stories (00:50:14)