Why Your Goal Shouldn't Be to Exit and How to Massively Scale Your Agency Instead with John Sampogna

The Takeover with Tim and Cindy

Why is the “exit” glorified in entrepreneurial culture? What does it really take to scale an agency to over 100 employees, all while enjoying the journey and hitting your personal goals?

In this episode, John Sampogna joins The Takeover to reveal the behind-the-scenes strategies that took his creative agency from startup to acquisition. John is the founder of a leading creative agency that scaled to over 100 employees and he shares how he strategically used acquisition as a way to SCALE and not to EXIT. John dives deep into how he balanced creativity with operational growth, the pivotal moments of scaling, and the secrets to retaining clients long-term.

Learn how to overcome the challenges of business growth and build a thriving company from someone who's done it:

[02:11] Building and Scaling a Creative Agency

[07:49] Delegating and Managing Teams for Growth

[10:10] How to Retain Clients and Grow Alongside Them

[14:58] Scaling Through Acquisition: John's Experience

[20:32] Handling Challenges in Business: Stress Management Tips

[29:56] The Future of Marketing Agencies in 2024 and Beyond

[32:52] Creating a Winning Culture and Retaining Talent
Connect with John:
LinkedIn: here
Website: here

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

• PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

Kapitler

1. Why Your Goal Shouldn't Be to Exit and How to Massively Scale Your Agency Instead with John Sampogna (00:00:00)

2. Building and Scaling a Creative Agency (00:02:11)

3. Delegating and Managing Teams for Growth (00:07:49)

4. How to Retain Clients and Grow Alongside Them (00:10:10)

5. Scaling Through Acquisition: John's Experience (00:14:58)

6. Handling Challenges in Business: Stress Management Tips (00:20:32)

7. The Future of Marketing Agencies in 2024 and Beyond (00:29:56)

8. Creating a Winning Culture and Retaining Talent (00:32:52)