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#EP53 The Science Of Shopping ft. Kartik Bhatt | Ankur Gattani | WebEngage
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In the latest episode of “The State of Retention Marketing,” Kartik Bhatt, Chief Digital Officer at Modern Electronics, expounds on the science of shopping through the integrated, sometimes isolated worlds of anthropology, psychology, user experience, shopping behavior, omnichannel marketing, retention, and data.
- (00:00) - Introduction
- (00:59) - Retail Anthropology
- (07:20) - Online Vs. Offline
- (14:42) - Customer Behavior Evolution
- (16:52) - Omnichannel Ecosystem
- (24:41) - Solution Selling
- (31:28) - Subscription Commerce
- (35:20) - Customer Retention
- (42:34) - User engagement-led Retention
- (48:11) - Customer Engagement Touchpoints
- (54:42) - Data Unification
- (56:13) - Artificial Intelligence
- (57:14) - Legacy Improvisation
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