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E43: Airtel's Secret Sauce to Maximizing CLTV
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Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers.
- (02:21) - Anshul's Growth Adventure from Broadcast to Broadband
- (07:34) - The Two Types of Retention in Telecom
- (10:08) - Maximizing Lifetime Value of Prepaid Customers
- (12:32) - Unveiling Customer Triggers and Barriers for Explosive Growth
- (15:44) - Driving High-Value Conversions with Insightful Hacks
- (19:03) - Airtel's Rural Focus Strategically Driving Data Growth and Acquisition
- (23:04) - Broadband to Be the Next Growth Frontier
- (26:29) - How Airtel is Accelerating Broadband Adoption for Entertainment
- (31:10) - Airtel's 3-Pronged Growth Approach
- (34:36) - Graduating Premium Users to Airtel Black
- (38:41) - Customer-Centricity: Airtel's Competitive Edge
- (41:40) - Airtel's Innovation Drive: Broadening Connectivity with Smart Solutions
- (46:36) - A Unified Approach in Airtel's Multi-LOB Strategy
- (49:50) - Navigating Data Monetization Challenges in the Telco Industry
- (51:49) - Charting Airtel's Growth Trajectory: Exploring Next-Gen Initiatives in 2024
- (54:50) - Leveraging AI, Data, and Customer Channels in 2024
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