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VF Sells Supreme, Lebron James Joins Canyon Bikes & The OMA Media Show
Manage episode 430236418 series 3416878
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines!
Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry.
Then Producer Dave joins Colin to run through the following topics:
- Colin's summertime check in during More with Thermore (12:34)
- VF sells Supreme to EssilorLuxottica. What will happen to one of the most popular brands in active apparel history? (15:15)
- Lebron James invested in Canyon Bicycles in 2022 and is now featured in a new Canyon campaign (22:40)
- Boa claims performance increases in cycling shoes in a new press release. But what are they actually trying to do? (27:26)
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