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Episode 97: Rethinking MQLs - The Evolution of Lead Qualification
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Indhold leveret af Lift Enablement, Doug Davidoff, and Jess Cardenas. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Lift Enablement, Doug Davidoff, and Jess Cardenas eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Why have marketing qualified leads (MQLs) become so controversial lately? Doug and Jess unpack some of the common misconceptions around MQLs and provide clarity on why properly defining and using MQLs can still provide value.
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LinkedIn: Lift Enablement, Doug Davidoff, Jess Cardenas
You can access the show notes and watch the video version of the show on our page.
Thanks for listening and remember to just say no to shitty RevOps!
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