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Episode 96: The Procurement Trap - How Intent Signals Are Costing You Sales
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Indhold leveret af Lift Enablement, Doug Davidoff, and Jess Cardenas. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Lift Enablement, Doug Davidoff, and Jess Cardenas eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Sellers often get stuck in a commoditization trap by focusing too much on differentiation and add-ons rather than clearly articulating the problem they solve. In this episode, Doug and Jess explain the distinctions between programs and procurement, sharing tips for bringing sellers back to properly defining the problem they’re solving.
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LinkedIn: Lift Enablement, Doug Davidoff, Jess Cardenas
You can access the show notes and watch the video version of the show on our page.
Thanks for listening and remember to just say no to shitty RevOps!
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