))
The Big Advantages of Embracing This Bias
Manage episode 371566139 series 2864318
Indhold leveret af Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss another counterintuitive topic: the advantages of embracing bias! Specifically, how does understanding and reacting appropriately with recency bias help marketing and sales leaders outpace competition? Not every scenario demands embracing recency bias, but there are many applications in business. How a customer feels you are doing now is more important than their sentiments over the last 12 months. Customers' current expectations matter a great deal more than their expectations last year. While the term "bias" has a bad rap, maybe not every bias is bad?
You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
Contact the show by emailing take5@reed5group.com. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments.
Thank you to Arrasmith Promotions for making today’s episode possible!
Learn more about your ad choices. Visit megaphone.fm/adchoices
238 episoder
Del
