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Should We Be Creating Customer Ecosystems?
Manage episode 394279730 series 2864318
Indhold leveret af Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improves customer loyalty, expands share of wallet, boosts margins, and has countless other benefits. But if it's all that and a bag of chips, why isn't every organization following suit? What are some of the pitfalls or red flags that today's marketing and sales leaders should be cognizant of when pursuing a product roadmap that moves toward developing an ecosystem? All that and more on today's episode!
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