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Is Your Unique Experience Actually a Trend?
Manage episode 440503500 series 2864318
Indhold leveret af Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the dangers of projecting personal preferences onto larger groups and the impact it can have on marketing strategies--and performance. How do we recognize actual buyer trends and avoid getting stuck in the echo chamber? As marketers, we need to stay close to customers, use research resources, and engage with other marketing leaders to gain insights into broader trends. As we evaluate our own experiences, how do we keep an open mind that we may not be evolving at the same pace as our ideal customers?
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