004: How Pilgrim Canada Makes Millions Selling Jewelry to Repeat Customers w/ Simon Paquin

The Retention Road

Deb Mukherjee and Simon Paquin (CMO at Pilgrim Canada) discuss how he became the CMO at Pilgrim and how he got his start in eCommerce by building a coffee brand during the pandemic. He goes into how Pilgrim Canada works as a licensed distributor, how trends influence their products and how they stay ahead of the curve by making Gen Z focused products. Simon shares how Pilgrim uses being a retailer to their advantage as well as their Facebook, Email & SMS strategy for customer retention.

SHOW NOTES

• Introduction
• Simon’s coffee brand
• What is Pilgrim Canada’s retention strategy?
• How does Pilgrim get customers to return and buy more jewelry?
• How Pilgrim does SMS marketing for at low cost
• Pilgrim’s SMS flows and strategy
• Bounty
• How does Pilgrim use retargeting ads on Facebook?
• What is Pilgrim’s email marketing strategy for customer retention?
• Top mistakes DTC brands make with retention strategies?
• 3 Predictions for DTC customer retention

CONNECT WITH SIMON PAQUIN

🌐 Website: https://pilgrim.ca/

🌐 Personal Website: http://simonpaquin.com/

🐦 Twitter: https://twitter.com/seempaq

📸 Instagram: https://www.instagram.com/seempaq/

🖇️ LinkedIn: https://www.linkedin.com/in/seempaq/

CONNECT WITH DEB MUKHERJEE

🐦 Twitter: https://twitter.com/debgotwired

📸 Instagram: https://www.instagram.com/debgotwired/

🖇️ LinkedIn: https://www.linkedin.com/in/debgotwired/

💜 Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-retention-road/id1670687024

🟢 Leave a rating on Spotify

https://open.spotify.com/show/0ZIB7LnUomx3OgYUBG1Ma1?si=2ea1d61076824f26

Thanks for listening!