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Indhold leveret af Alex Lopes and Jeffrey Vocell. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Alex Lopes and Jeffrey Vocell eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce

30:43
 
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Manage episode 286438146 series 2815424
Indhold leveret af Alex Lopes and Jeffrey Vocell. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Alex Lopes and Jeffrey Vocell eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaragrominsky/
Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky

Questions covered in this episode:

  1. How’d you get into product marketing?
  2. What is segmentation?
  3. Why should you do it?
  4. Why does it work?
  5. Why can it be applied? How does it come to life?
  6. how can a PMM lead this exercise at their own company?
  7. What kind of tools do I need to do this well?
  8. What teams do I partner with?
  9. What does good look like how do I measure it?
  10. What mistakes do people make?
  11. How can people learn more about this?
  12. What’s your outlook on the career of product marketing?
  continue reading

89 episoder

Artwork
iconDel
 
Manage episode 286438146 series 2815424
Indhold leveret af Alex Lopes and Jeffrey Vocell. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Alex Lopes and Jeffrey Vocell eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaragrominsky/
Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky

Questions covered in this episode:

  1. How’d you get into product marketing?
  2. What is segmentation?
  3. Why should you do it?
  4. Why does it work?
  5. Why can it be applied? How does it come to life?
  6. how can a PMM lead this exercise at their own company?
  7. What kind of tools do I need to do this well?
  8. What teams do I partner with?
  9. What does good look like how do I measure it?
  10. What mistakes do people make?
  11. How can people learn more about this?
  12. What’s your outlook on the career of product marketing?
  continue reading

89 episoder

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