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The Michelle Pascoe Hospitality Podcast

Get ready for an inspiring episode of my podcast as I welcome Peter, the CMO of Reflections Holidays. Leading the largest outdoor hospitality brand in NSW, Peter is at the forefront of an incredible brand transformation. In just two years, he has driven Reflections to new heights, increasing brand awareness by 35%, boosting revenue by 18%, and doubling the loyalty club to an impressive 300,000 members.

Under Peter's visionary leadership, Reflections is redefining camping, evolving from a traditional accommodation provider to a purpose-led experience brand. With a new brand identity launching in 2024, Peter and the team is spearheading the development of a cutting-edge e-commerce platform, a centralised reservations function, and a robust partnership program.

Before joining Reflections, Peter was the Managing Director at Enigma, where he played a pivotal role in doubling the agency's size and expanding its footprint to Sydney and Brisbane. With over 20 years of experience in the advertising industry, including leadership roles at Clemenger BBDO Melbourne and J Walter Thompson Melbourne, Peter brings a wealth of knowledge and expertise.

Peter is not just a marketing guru; he's also a keen outdoorsman and a passionate advocate for Regional Australia. He serves on the advisory board for marketing at the University of Newcastle and is a board member of the Merewether Carlton Rugby Club and the In-House Agency Council of Australia.

Join us as Peter shares the exciting journey of launching Reflections' new brand to an enthusiastic team and a supportive community. Discover how their loyalty program focuses on genuine guest loyalty, their market segmentation strategies, and their commitment to connecting guests with nature and adventure. This episode is packed with insights and inspiration for anyone interested in the dynamic world of hospitality and marketing. Don't miss it!

To learn more: https://reflectionsholidays.com.au/