Ch 7. Creating Low-Content Books (How and Why)

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Creating Impactful Low Content Books: A Strategic Approach for Aspiring Writers
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In this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesson about Benjamin Franklin's Poor Richard's Almanac, highlighting how low content books can help writers build a reputation and test their ideas without significant risk. Jonathan outlines the step-by-step process to create and refine a low content book, emphasizing the importance of choosing the right niche, designing a user-friendly template, and generating valuable content. He concludes with an exercise to brainstorm low content book ideas, encouraging listeners to start small and test the market before investing heavily in a full-length book.
00:00 Introduction to the Series
00:16 The Importance of Validating Your Offer
01:17 Chapter 7: Creating Your Low Content Book
01:22 The Story of Benjamin Franklin's Poor Richard's Almanac
02:35 Why Low Content Books Matter Today
06:17 Steps to Create Your Low Content Book
11:15 Brainstorming Your Low Content Book Ideas
13:40 Key Takeaways and Conclusion