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The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions

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Manage episode 435168869 series 2349888
Indhold leveret af Farnam Street. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Farnam Street eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Unlock the secrets of product positioning with April Dunford.

Learn how to:

  • Identify customer pain points
  • Craft compelling sales copy
  • Stand out from big competitors

Whether you're a startup founder or corporate executive, this episode will revolutionize your marketing strategy. Designers, engineers, and marketers: discover insider tips to boost your career and drive results.

Don't miss this deep and practical conversation on positioning your product for success.

--

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

--

Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

--

Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

--

Timestamps:

(00:00) Intro

(02:07) Positioning, explained

(16:47) Why is positioning important?

(20:40) B2B vs. B2C positioning

(29:03) When re-positioning a product failed

(32:31) How to identify customer's pain points

(34:35) How to position a product on a sales page

(38:06) How technology has changed positioning

(41:40) How to evaluate product positioning

(45:43) Who's in charge of positioning at a company?

(50:27) On storytelling

(56:35) Should a company have a point of view on the market?

(1:00:21) Dealing with gatekeepers in B2B marketing

(1:03:02) Mistakes people make with positioning

(1:05:21) What schools get wrong about marketing

(1:08:59) Secrets of B2B decision-making

(1:11:18) On success

  continue reading

203 episoder

Artwork
iconDel
 
Manage episode 435168869 series 2349888
Indhold leveret af Farnam Street. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Farnam Street eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Unlock the secrets of product positioning with April Dunford.

Learn how to:

  • Identify customer pain points
  • Craft compelling sales copy
  • Stand out from big competitors

Whether you're a startup founder or corporate executive, this episode will revolutionize your marketing strategy. Designers, engineers, and marketers: discover insider tips to boost your career and drive results.

Don't miss this deep and practical conversation on positioning your product for success.

--

Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

--

Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

--

Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

--

Timestamps:

(00:00) Intro

(02:07) Positioning, explained

(16:47) Why is positioning important?

(20:40) B2B vs. B2C positioning

(29:03) When re-positioning a product failed

(32:31) How to identify customer's pain points

(34:35) How to position a product on a sales page

(38:06) How technology has changed positioning

(41:40) How to evaluate product positioning

(45:43) Who's in charge of positioning at a company?

(50:27) On storytelling

(56:35) Should a company have a point of view on the market?

(1:00:21) Dealing with gatekeepers in B2B marketing

(1:03:02) Mistakes people make with positioning

(1:05:21) What schools get wrong about marketing

(1:08:59) Secrets of B2B decision-making

(1:11:18) On success

  continue reading

203 episoder

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