If you utilize a customer's values they are neurologically wired to chase you says David Allison.

The Justin Brady Show

#Business #Tech #Justin Brady

28:39

For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? Learn about your ad choices: dovetail.prx.org/ad-choices…

for 2 år siden 35:24

MP3•Episode hjem

Much of failed startups, wars, and broken relationships stem from bad communication resulting from misalignment and misunderstanding of others' values. Allison believes the valuegraphics databse is a great tool for marketers, allowing them to tap into new markets in a way not possible historically, but also believes this can change the world.

Traditionally, we've relied on poor demographic data to understand groups. But demographic groups rarely agree on anything. What groups do agree? Groups identified by values.

See the full show notes and a video message from Allison to listeners of the show at https://justinkbrady.com/david-allison-death-of-demographics

216 episoder

The Justin Brady Show

If you utilize a customer's values they are neurologically wired to chase you says David Allison.

The Justin Brady Show

published for 2 år siden

Del

MP3•Episode hjem

Traditionally, we've relied on poor demographic data to understand groups. But demographic groups rarely agree on anything. What groups do agree? Groups identified by values.

See the full show notes and a video message from Allison to listeners of the show at https://justinkbrady.com/david-allison-death-of-demographics

216 episoder

#Business #Tech #Justin Brady

Alle episoder

The Justin Brady Show

1
IBM Technology hit 1 million YouTube subs. Host Martin Keen explains their strategy. 33:24

for 11 weeks siden33:24

33:24

IBM Technology's YouTube channel just hit 1 million subs last week and show host Martin Keen explains how they create content, where they get their ideas, how they promote, and how they create "broad" content to engage, and then drill down into the niches to build relationships. Keen also explains how their team collaborates to ensure content stays on track. Keen focuses mostly on AI content. He's an expert communicator and is skilled at breaking down complicated topics into a format that is understandable for a more general business audience. He leaves us with his top AI trend of 2025 as it relates to communicators and marketers. See the video: https://justinkbrady.com/martin-keen-IBM-technology…

The Justin Brady Show

1
YouTuber Mike Russell On How Creators Can Improve Production and Crossing 300,000 Subs 38:04

for 24 weeks siden38:04

38:04

YouTuber Mike Russell hit 300,000 subscribers which is an incredible accomplishment. Justin Brady sits down with the media mastermind and founder of Music Radio Creative, to discuss content creation, productivity, and the long road to success in the digital landscape. Mike, a veteran in audio production and YouTube content creation, shares valuable insights on how to grow a YouTube channel organically and maintain a steady content workflow. He explains tactics to grow his channel, how to hook viewers, how to handle never-ending deadlines, AI's role in his process, and the resource he taps for fresh high-value content ideas. I've noticed brands give up on content strategy after 6 months. Is that a mistake? YES. He posted consistently for years before it resulted in profitability. Watch the video: https://justinkbrady.com/notes/who-is-mike-russell-music-radio-creative…

The Justin Brady Show

1
Has earned media lost its luster? Eleanor Hawkins of Axios Communicators challenges norms. 31:30

for 1 year siden31:30

31:30

Many founders or CEOs dreams of a big, earned media hit in The New York Times or The Wall Street Journal. But are these big wins really the best target for outbound communications? That depends, says Eleanor Hawkins who leads the Axios Communicators newsletter. Hawkins covers communications trends, future uses of AI in marketing communications, and explains why smaller networks and niche audiences may be a better choice for your overall marketing strategy. If you're in marketing or communications and want to make your operation more efficient, listen! See the full show notes here: https://justinkbrady.com/eleanor-hawkins…

The Justin Brady Show

1
Psy was a psyop? Tribalism pro explains how we outsource our own decision making. 34:59

for 1 year siden34:59

34:59

Psy was a psyop created to make South Korea cool. Soap operas were created to sell soap. And the Grand Ole Opry, the longest running radio show in history, was a marketing play for insurance. Joah Santos, founder of Warhol is a tribalism nerd who consulted for Unilever, ABInBev, Airbnb and others. He tells me underlying structure of how information spreads. "The majority of decisions are made by following other people we trust," says Santos. He's right. We offload the intellectual hard work of finding new ideas and products that will benefit our lives to various influencers and opinion leaders. "We couldn't survive if we didn't," he says. Listen to the interview to understand how founders, CMOs, and inventive people can tap into this to disrupt the big brands. See the full show notes: https://justinkbrady.com/joah-santos…

The Justin Brady Show

1
X/Twitter Spaces King, Mario Nawfal on journalism, the future of X, and media attacks. 37:42

for 2 years siden37:42

37:42

If you're an X user (fka Twitter) you know the name Mario Nawfal. Nawfal hosts the largest spaces on X, and his guests include Elon Musk, Michael Bay, Mark Cuban, Andrew Yang, and many others. After taking a break from interviews, he shares his thoughts on the future of X, CEO Linda Yaccarino, his new show Killer Whales, and a media hit piece about him. Nawfal got his start creating a blender company, but today he's the Founder of IBC Group, and the King of Spaces on X/Twitter. He explains how his spaces caught on and his secret sauce and explains why other tech founders and startups should be doubling down on X. We also discuss his personal life, background, and the state of citizen journalism and corporate journalism. Plus, he shares his frustration at the constant attacks against X, and their odd obsession with it's founder Elon Musk. See the full show notes at: https://justinkbrady.com/mario-nawfal…

The Justin Brady Show

1
What should founders prioritize in their marcom efforts? Allison Braley, partner at Bain Capital Ventures answers. 31:34

for 2 years siden31:34

31:34

As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product. It's a whole new world and although there's plenty of cash for early stage founders, late stage founders are feeling the crunch as VCs prioritize earlier profitabaility and low burn. Braley explaind the new marcom flywheel and where to focus as a founder. See the full show notes at https://justinkbrady.com/notes/allison-braley-bain-capital…

The Justin Brady Show

1
CEO of FreePower on creating new Tesla device charger and how he amassed a huge following. 32:22

for 2 years siden32:22

32:22

Jake Slatnick, CEO of FreePower discusses the process in creating Tesla's new free position device charger and overcoming engineering hurdles—how did he succeed where Apple failed? I also ask the direction question everyone wants to know: will this charger be on the new Cybertruck? We also discuss how he captured massive amounts of earned media and press attention. Not to mention top YouTubers like Marques Brownlee, known as MKBHD, and Justine Ezarik, known as iJustine. Was it just luck? No. Turns out he took specific steps to get the right journalist's attention. See the full show notes at https://justinkbrady.com/jake-slatnick-freepower…

The Justin Brady Show

1
If you utilize a customer's values they are neurologically wired to chase you says David Allison. 35:24

for 2 years siden35:24

35:24

David Allison is creator of the Valuegraphics database, and as of recording this interview, is closing in on his one millionth in-depth survey making his dataset iron clad. Allison is the first person in history to have built a tool allowing us to precisely communicate and position our message in a way others are neurologically wired to hear and understand. Much of failed startups, wars, and broken relationships stem from bad communication resulting from misalignment and misunderstanding of others' values. Allison believes the valuegraphics databse is a great tool for marketers, allowing them to tap into new markets in a way not possible historically, but also believes this can change the world. Traditionally, we've relied on poor demographic data to understand groups. But demographic groups rarely agree on anything. What groups do agree? Groups identified by values. See the full show notes and a video message from Allison to listeners of the show at https://justinkbrady.com/david-allison-death-of-demographics…

The Justin Brady Show

1
Journalist for The Washington Post and CNN on the state of media, pitching journalists, and AI-writing. 33:51

for 2 years siden33:51

33:51

Today is a special episode. Matt McFarland is a respected journalist with The Washington Post and most recently CNN discusses how to get press and pitch the right way, and media relevance in the 21st century. Has the media gone too hard on polarizing and political topics has that hurt them? McFarland also discusses the value of content strategy not just for sales but attracting media attention. In the same way, prospects are opening less pitch email, journalists are also ignoring pitches in favor of self-created content. We also dig into AI-writing. Representing both the writing and tech communities, does McFarland see this as a force that will replace writers like himself or a force that will give writers like himself a valuable edge?…

The Justin Brady Show

1
What do unicorn founders know? Matthew E. May and Pablo Dominguez wrote the book. 34:44

for 2 years siden34:44

34:44

Matthew E. May and Pablo Dominguez co-wrote "What A Unicorn Knows" and explain there is nothing random about becoming a unicorn. Growth-focused companies think about small steps, make experimentation part of the job, and most importantly, put the time and commitment into forming a strategy. May and Dominguez are operators at Insight Partners. They joined forces to create a light book that's dense in value and detail. The book strikes the balance between something easy-to-consume but thorough and detailed enough to take your executive team through to put your company on a growth trajectory. They discuss why strategy is vital to growth, every step you can take to build a strategy, and why even well-established companies skip this part due to their inaccurate belief it limits flexibility or is a waste of time. why companies resist focusing on "where to play" but why they can't grow without it. how lack of experimentation kills your company Check out the shows notes, buy the book, and connect with Dominguez and May: https://justinkbrady.com/matthew-may-pablo-dominguez…

The Justin Brady Show

1
The future of battery powered appliances is amazing, explains Sam D'Amico founder of Impulse Labs 34:17

for 2 years siden34:17

34:17

Are battery-powered appliances the future? When I saw musings on Twitter, the idea was hilarious to me. After looking into it and speaking with Sam D'Amico the founder of Impulse Labs, however, I'm convinced the technology is the future. And it's a future all of us will quickly fall in love with. D'Amico explains how battery-powered stoves solve the problems of electric stovetops that home cooks and chefs have come to hate. Controllability. He describes why the technology actually provides more power to the pan, why future pans will "talk" to your stove, and how your appliances may actually power your house. Check out the images and video on the show notes page: https://justinkbrady.com/sam-damico…

The Justin Brady Show

1
What has momentum for 2023? Mike Berland of Penta Group has a proven process. 31:58

for 2 years siden31:58

31:58

Mike Berland is nuts... or at least that's what I thought when I first hosted him on this very show years ago. He claimed to have developed a tool that analyzes what has cultural momentum, and therefore what the future likely looks like. But after he kept predicting trends using his "M Factor" analysis, I knew he was onto something. (It was also a bit creepy!) I ask him what 2023 has in store for us. Berland is the founder of Decode_M, recently acquired by Penta Group. Berland applies a physics definition to culture. Mass X Velocity = Momentum. They do this by analyzing all public available information from social media, blogs, news, and publicly accessible data. He explains why 7-11 will be the surprising brand winner of 2023, and ideas that have momentum you can tap into. What are the big ideas that will drive you to success in 2023 with steadily rising inflation? Helping customers save money instead of using credit, moving from whimsy to function, and getting your brand ready for the stakeholder economy. Learn more about these ideas on the show notes page. https://justinkbrady.com/mike-berland-penta-group…

The Justin Brady Show

1
Polarizing topics? ESG/DEI failure? Chinese economic challenges? Adi Ignatius head of The Harvard Business Review goes deep. 33:07

for 2 years siden33:07

33:07

This is the 100th year of the Harvard Business Review! The Editor and Chief of the Harvard Business Review Group, Adi Ignatius, joins the show for a deep dive into today's most critical business topics. He unpacks the manufacturing blows to the Chinese economy and how US manufacturing will respond. He discusses ESG and DEI controversies. And he says how he is handling the pressure to publish polarizing and slanted political content. See the full show notes and get 1 year of Harvard Business Review magazine on ME at https://justinkbrady.com/adi-ignatius…

The Justin Brady Show

1
Work from home? Office? Hybrid? We're asking the wrong question explains Bloomberg columnist Julia Hobsbawm. 32:42

for 2 years siden32:42

32:42

Author and Bloomberg columnist Julia Hobsbawm explains why so much emphasis has been put on various work models, but most don't consider what's truly best for workers and customers. She explains corporate leaders' never-ending quest to get the workplace right, and how even work-from-home jobs can actually be a disadvantage to some folks, while being advantageous to others. Hobsbawm also addresses why face-to-face communication is important but simultaneously problematic for single parents and those with disabilities. And she explains the office's relevancy isn't dead but simply changing. If you or you company aren't sure how to move forward utilizing remote work, hybrid, or the office, this is the show for you. Read the full show notes at: https://justinkbrady.com/julia-hobsbawm…

The Justin Brady Show

1
Editor in Chief of Entrepreneur calls out phonies and breaks career plans must be focused. 29:08

for 2 years siden29:08