What Should Founders Prioritize In Their Marcom Efforts? Allison Braley, Partner At Bain Capital Ventures Answers. The Justin Brady Show podcast

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What should founders prioritize in their marcom efforts? Allison Braley, partner at Bain Capital Ventures answers.

1y ago 31:34

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Indhold leveret af The Justin Brady Show and Justin Brady. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Justin Brady Show and Justin Brady eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product.

It's a whole new world and although there's plenty of cash for early stage founders, late stage founders are feeling the crunch as VCs prioritize earlier profitabaility and low burn. Braley explaind the new marcom flywheel and where to focus as a founder.

See the full show notes at https://justinkbrady.com/notes/allison-braley-bain-capital

… continue reading

214 episoder

#Business #Tech #Justin Brady

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What should founders prioritize in their marcom efforts? Allison Braley, partner at Bain Capital Ventures answers.

The Justin Brady Show

published 1y ago

Del

MP3•Episode hjem

Indhold leveret af The Justin Brady Show and Justin Brady. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Justin Brady Show and Justin Brady eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product.

It's a whole new world and although there's plenty of cash for early stage founders, late stage founders are feeling the crunch as VCs prioritize earlier profitabaility and low burn. Braley explaind the new marcom flywheel and where to focus as a founder.

See the full show notes at https://justinkbrady.com/notes/allison-braley-bain-capital

… continue reading

214 episoder

#Business #Tech #Justin Brady

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