Moment 57 – Language Matters: Building Two-way Engagement At IKEA The Internal Comms podcast

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Moment 57 – Language matters: Building two-way engagement at IKEA

12M ago 10:26

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Indhold leveret af The Internal Comms Podcast and AB Comm. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Internal Comms Podcast and AB Comm eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

At IKEA, choosing the right words when communicating with the workforce is everything. Guy Britt, IKEA’s Global Head of Co-worker Comms, tells Katie Macaulay the use of ‘co-worker comms’ instead of internal or employee comms is very deliberate. “It’s based on the fact that those we’re communicating to are people,” he says. The team at IKEA want to activate their colleagues; inspire them, and create a two-way dialogue. The language they use matters. The tone, and respect they have for their colleagues is what really engages them. Communicating in this human way to a large, global workforce like IKEA has its challenges. Getting the right message to the right people, on the right platforms – it’s not one size fits all. So, how does IKEA reach and engage their unique audiences? Tune in to find out. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-57-unboxing-internal-comms-at-ikea/

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133 episoder

#Business #AB Comms #Internal Comms

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Moment 57 – Language matters: Building two-way engagement at IKEA

The Internal Comms Podcast

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published 12M ago

Del

MP3•Episode hjem

Indhold leveret af The Internal Comms Podcast and AB Comm. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Internal Comms Podcast and AB Comm eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

At IKEA, choosing the right words when communicating with the workforce is everything. Guy Britt, IKEA’s Global Head of Co-worker Comms, tells Katie Macaulay the use of ‘co-worker comms’ instead of internal or employee comms is very deliberate. “It’s based on the fact that those we’re communicating to are people,” he says. The team at IKEA want to activate their colleagues; inspire them, and create a two-way dialogue. The language they use matters. The tone, and respect they have for their colleagues is what really engages them. Communicating in this human way to a large, global workforce like IKEA has its challenges. Getting the right message to the right people, on the right platforms – it’s not one size fits all. So, how does IKEA reach and engage their unique audiences? Tune in to find out. Listen to the full episode here: https://abcomm.co.uk/podcasts/episode/episode-57-unboxing-internal-comms-at-ikea/

… continue reading

133 episoder

#Business #AB Comms #Internal Comms

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