Making pricing easier - Mini Episode

The Floral Hustle

Have you ever found yourself in a client consultation, bombarded with questions about the cost of each floral element? Let's talk about the art and science behind pricing your floral arrangements."

Understanding the Expectations

• Client Expectations: Exploring the common challenge of clients expecting instant pricing without understanding the complexity behind it.
• Math and Science of Pricing: Highlighting the need for a systematic approach, emphasizing the importance of having a floral recipe.

Simplifying the Pricing Process

• Guiding the Conversation: Discussing strategies to guide pricing discussions, especially when the focus is on cost.
• Starting at Prices: Introducing the concept of having starting at prices to ease client concerns and provide a basic pricing framework.

Importance of Pricing Transparency

• Saving Time and Ensuring Worth: Emphasizing the value of time and the significance of ensuring that the florist's time investment is worthwhile.
• Managing Budget Expectations: Sharing experiences of navigating consultations where clients had lower budgets than expected.

Educating Clients

• Premium Venues and Floral Expectations: Addressing the challenges of meeting expectations in premium venues and the importance of educating clients on floral costs.
• Lack of Online Directories: Discussing the absence of reliable online directories for wedding flower costs and the need for florists to fill this gap.

Providing Basic Pricing Guidance

• Incorporating Pricing in Marketing Materials: Sharing practical tips on integrating basic pricing guidance into brochures, websites, and other marketing materials.
• Competitive Pricing: Discussing the importance of competitive pricing through research and analysis of other floral companies.

Customized Approach to Pricing

• Understanding Color Palettes: Exploring the influence of color choices on pricing and the importance of understanding the rarity of certain flowers.
• Personalized Estimates: Introducing the strategy of providing estimates based on specific color preferences to set realistic client expectations.

Being the Expert in Consultations

• Building a Resource Toolkit: Discussing the creation of a resource toolkit for consultations, including a variety of floral items and their starting prices.
• Expertise in Quick Responses: Highlighting the advantage of being well-prepared to respond promptly during consultations.

Managing Unrealistic Budgets

• Addressing Unrealistic Expectations: Sharing strategies for handling clients with unrealistic budget expectations, including providing starting at pricing.
• Educating on Budget Percentages: Introducing the rule of thumb that suggests allocating 10 to 15 percent of the total wedding budget for flowers.

00:22 Introduction to Floral Pricing
00:31 The Challenge of Pricing in Floral Consultations
01:11 The Importance of Having a Pricing Arsenal
02:31 The Reality of Premium Venues and Budgets
03:24 The Need for a Floral Pricing Directory
04:21 Becoming an Expert in Floral Consultations
08:11 Educating Clients on Premium Pricing
11:24 Concluding Thoughts on Floral Pricing