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Bill Cushard, General Manager at Dragonboat - The role of Customer Education in CS

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Manage episode 326108026 series 2463540
Indhold leveret af Planhat & Anika Zubair and Anika Zubair. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Planhat & Anika Zubair and Anika Zubair eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode, our host Anika Zubair chats with Bill Cushard, General Manager at Dragonboat about everything you need to know about customer education.

At some point as your business grows your CSMs are not going to have the capacity to continue to educate your customers individually. So, when should a SaaS company start adding customer education into its business? How do you use customer education to grow customers, gain new prospects and educate your market? And what are the KPIs and data points that you need to measure for a successful customer education department?

Podcast enquiries: sofia@planhat.com


  continue reading

73 episoder

Artwork
iconDel
 
Manage episode 326108026 series 2463540
Indhold leveret af Planhat & Anika Zubair and Anika Zubair. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Planhat & Anika Zubair and Anika Zubair eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode, our host Anika Zubair chats with Bill Cushard, General Manager at Dragonboat about everything you need to know about customer education.

At some point as your business grows your CSMs are not going to have the capacity to continue to educate your customers individually. So, when should a SaaS company start adding customer education into its business? How do you use customer education to grow customers, gain new prospects and educate your market? And what are the KPIs and data points that you need to measure for a successful customer education department?

Podcast enquiries: sofia@planhat.com


  continue reading

73 episoder

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