Ep 5 : 'Growing Your Passion Into a Profession' with ‘The Herb Nerd' Reece Carter

The Creative Coach with Dan Brophy

My guest today is Reece Carter, AKA The Herb Nerd, who has taken his love of creating remedies from things grown in his garden to building a platform where he can share ideas via videos for social media, TV appearances, speaking gigs and now books.

Reece talks about his daily process, his mindset and even his fears in stepping out from his work as a naturopath working one-on-one with clients, into the media space where he is now sharing ideas with a much broader audience.

This is one of my most favourite discussions I’ve had so far on the show because Reece is at such in interesting stage in his journey that many of the ideas he shares are directly relatable to anyone who is looking to turn what they love into what they do.

We discuss the benefit of making and sharing content for free in order to develop your tone of voice, your point of view, your ability to relay your message.

Another interesting topic that comes up is: in order to build your offering, you don’t need to know how to do every step of the process yourself. Instead, your role becomes one of a project manager as you pull in the skills of talented friends or professionals in order to share your message.

Another thing worth noting is how clever it is that Reece has branded himself ‘The Herb Nerd’ - it’s simple, it has a nice ring to it, but most importantly, you can tell exactly what he is offering: specialised knowledge in plant-based wellness.

This idea of distilling your offering into key terms has come up a lot in interviews so far. You may do a lot of things really well, but it actually helps to pigeon-hole yourself as doing one thing better than anyone else - so that people know to come to you for that that thing.

It also acts like a filter so that you make sure all of your content, while establishing your place in the market, reinforces your key offering.

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