Decoding Market Strategies: An In-Depth Conversation With Brady Jensen The Claw podcast

27:36

What really motivates people to take action? Whether it’s improving employee health, increasing workplace safety, or driving engagement in company initiatives, incentives matter. But how do you design rewards that actually work?In this episode of The Claw, Eric Holtzclaw sits down with Don Doster, CEO of Go Pivot, to explore the science behind behavior change, employee engagement, and corporate wellness strategies that drive real results. From gamification and point-based rewards to total well-being programs and global expansion, this conversation covers what’s working now—and what’s coming next.Key Takeaways from This Episode: Why incentives drive engagement—and how Go Pivot applies the same psychology as loyalty programs like Kroger The role of gamification & early wins in making workplace wellness programs successful How corporate wellness has evolved—and why companies must now focus on total well-being (physical, mental, and financial health) The unexpected ways companies use Go Pivot’s platform, from emergency communications to safety initiativesWant to know how to design incentives that actually work? Tune in now for expert insights from Go Pivot’s Don Doster.To connect with Don, click here: https://www.linkedin.com/in/don-doster-b3a4423/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Conquering the Legal Industry's Marketing Challenges with Luis Scott 27:34

for 19 weeks siden27:34

27:34

In this episode of The Claw, Eric Holtzclaw is joined by Luis Scott, the founder of Eight Figure Firm Consulting . Luis shares his fascinating journey from being a lawyer to creating a consultancy that helps law firms scale to eight-figure revenues. Luis and Eric dive into the complexities of marketing within the legal field, navigating ethical rules that vary by state, and pushing the boundaries when it comes to self-promotion. Luis shares insights from his experience helping law firms expand their reach while adhering to legal regulations, including the unexpected hurdles of building a personal brand as a lawyer. They also talk about the journey of personal and professional growth, the intersection of writing and speaking to build influence, and the surprising success of Luis’s self-published books and viral social media content. Tune in for valuable takeaways on thought leadership, overcoming obstacles, and the power of persistence in business growth! To connect with Luis, click here: https://www.linkedin.com/in/luisscottjr/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Scaling with Strategy: Stefanie Beach on Digital Media Success and Sustainable Growth 26:15

for 21 weeks siden26:15

26:15

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, sits down with Stefanie Beach, Founder and CEO of SMB Media Consulting. Stefanie shares the journey behind building her agency, offering insights into how SMB helps brands achieve revenue goals through digital media strategies. They discuss the challenges of entrepreneurship, evolving client needs, and the importance of flexibility in scaling a business. Stefanie also dives into the rise of sustainable media practices and how they help brands stay true to their core values. She discusses the common fears companies face when transitioning to paid media, how to choose the right partners in an overwhelming landscape, and why understanding audience behavior beyond assumptions is crucial for success. She shares insights on building trust with clients by simplifying complex concepts, avoiding trendy but irrelevant tactics, and focusing on long-term strategy. To connect with Stefanie, click here: https://www.linkedin.com/in/stefanieg/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Search, Strategy, and Success: Insights from Greg Brooks of Search Tides 31:21

for 25 weeks siden31:21

31:21

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Greg Brooks , CMO and Partner at SearchTides . Together, they dive into the fast-paced world of marketing, where it's never a "set it and forget it" game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challenges in SEO and how forward-thinking companies like SearchTides stay ahead in an ever-changing marketplace. With humor and insights, Greg and Eric explore what it takes to navigate marketing's future, from algorithm shifts to the importance of balancing short and long-term strategies. They also discuss how to harness time as an asset, invest in high-performing channels, and prepare for a future with more competition enabled by AI. To connect with Greg, click here: https://www.linkedin.com/in/gregorybbrooks/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Behind the Click: Optimizing the Customer Experience with Jon MacDonald 26:50

for 27 weeks siden26:50

26:50

In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, welcomes Jon MacDonald , CEO and founder of The Good . Jon shares how his unique background in computer science and visual arts helped him bridge the gap between functionality and user experience. He touches on the evolution of digital experiences from the early days of Flash to today’s optimized e-commerce environments, highlighting the importance of usability and consumer-centered design. Eric and Jon emphasize that brands often miss gathering insights on the "why" behind consumer actions. A simple method to gain this understanding is by using user testing techniques, such as having someone navigate a website while articulating their thoughts aloud. By observing real-time feedback, brands can identify areas for improvement and adjust their strategies based on actual user experiences. To connect with Jon, click here: https://www.linkedin.com/in/jonnymac/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Mastering Global Brand Transformations with Darren Horwitz 30:14

for 29 weeks siden30:14

30:14

In this episode of The Claw, Eric Holtzclaw sits down with Darren Horwitz, founder of TenTen Group , to discuss large-scale global brand transformations. Darren shares insights into how TenTen helps organizations navigate rebranding, offering services around planning, building, and managing the entire process. Darren dives into the five critical pillars to consider when rebranding a company. He also shares insights on the importance of cataloging existing branded materials, considering the timing of a rebrand, and how to involve key stakeholders to ensure the process is smooth and effective. Darren also highlights the importance of testing the brand in real-world environments and aligning the rebranding strategy with business goals to ensure long-term success. To connect with Darren, click here: https://www.linkedin.com/in/darrenhorwitz/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Crafting Brands that Resonate: A Conversation with Jim Pietrusznski 27:00

for 31 weeks siden27:00

27:00

In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight , a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight’s strategies help brands stay relevant and impactful. To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Bridging the Gap: Aligning Sales and Marketing for Success with Steve Gielda 31:12

for 33 weeks siden31:12

31:12

In this episode of The Claw Podcast, host Eric Holtzclaw sits down with Steve Gielda, President and Co-Founder of Ignite Selling , to explore the vital relationship between sales and marketing. They discuss strategies for bridging the common gaps between these functions, focusing on aligning efforts to support successful product launches and drive revenue growth. Steve shares actionable insights on identifying key decision-makers, uncovering hidden decision criteria, and communicating the unique value of solutions. This conversation is an essential listen for anyone looking to create a cohesive, revenue-enabled organization! To connect with Steve, click here: https://www.linkedin.com/in/sgielda/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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From Crisis to Confidence: Media Consulting with Mike Petchenik 29:56

for 35 weeks siden29:56

29:56

In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by Mike Petchenik, owner and founder of Petchenik Media Group . Together, they dive into the world of media consulting, covering everything from earned media and PR to crisis communications and media training. Whether it's dealing with viral social media posts or internal company issues making headlines, this episode equips you with the tools to handle media interactions confidently and effectively. Eric and Mike discuss the importance of preparing key messages, handling tricky reporters, and mastering the art of bridging during interviews. Mike shares insights on how to humanize your brand, the significance of practicing public speaking, and the delicate dance of being memorable yet safe. To connect with Mike, click here: https://www.linkedin.com/in/mike-petchenik-a249b75/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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John Miller on Why Playing It Safe in Marketing Doesn't Work 27:02

for 38 weeks siden27:02

27:02

In this episode, Eric sits down with John Miller , founder of Scribewise and author of " Playing It Safe Sucks: A Manifesto for Courageous Marketing ." John shares his journey from PR to founding a content marketing agency, discusses the evolving landscape of content marketing in the age of AI, and emphasizes the importance of courageous marketing strategies for building brand awareness and trust. Listen in for insights into the significance of dark social, the misconceptions about SEO, and how businesses can leverage content to connect with their audiences effectively. Discover how to take your marketing game to the next level with expert tips, real-world examples, and innovative strategies that challenge the status quo! To connect with John, click here: https://www.linkedin.com/in/johnmillerscribewise/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Mastering Brand Strategy with Kate Dileo: The Power of Authentic Messaging 26:15

for 40 weeks siden26:15

26:15

In this episode of The Claw, Eric delves into brand strategy with Kate DiLeo , founder of The Brand Trifecta . Kate shares her journey from pursuing a PhD in linguistic anthropology to becoming a successful brand architect. She discusses her innovative Brand Trifecta methodology, focusing on authentic messaging that drives customer conversion. Join Eric and Kate as they explore the synergy between sales and marketing, the importance of a unified message, and the challenges of maintaining brand consistency. Kate offers practical advice on identifying target audiences, refining messages, and navigating revenue operations. To connect with Kate, click here: https://www.linkedin.com/in/katedileo/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Expert Strategies for Consultants: Lessons from Max Traylor 17:39

for 42 weeks siden17:39

17:39

In this episode of The Claw, Eric is joined by Max Traylor of MaxTraylor.com . Max delves into his journey from running a traditional marketing agency to becoming a consultant's consultant. Max shares insights on productizing consulting services, emphasizing the importance of focusing on high-ticket, low-volume engagements before scaling to broader models like group workshops or courses. He also discusses the value of specialized knowledge, imposter syndrome, and the balance between personal life and business. Whether you're an executive looking to leverage your expertise or an agency owner seeking a streamlined approach, this episode offers practical advice on maximizing impact and profitability. To connect with Max, click here: https://www.linkedin.com/in/maxtraylor/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Hidden Revenue: The Art of Relational Marketing with Anita Toth 26:27

for 44 weeks siden26:27

26:27

In this episode of The Claw, host Eric, Chief Strategist at Liger, discusses with guest Anita Toth , also known as the Hidden Revenue Hunter, the importance of relational marketing in B2B contexts. The conversation highlights how C-suite executives and marketing leaders need to understand their customers beyond mere transactions to build lasting relationships. Anita emphasizes that customer relationships are emotional, and maintaining that emotional high is crucial to avoiding buyer’s remorse and potential churn. To connect with Anita, click here: https://www.linkedin.com/in/anitamtoth/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg…

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Enhancing Sales Visibility with AI: A Deep Dive into Traq.ai with Adam Rubenstein 29:10

for 47 weeks siden29:10

29:10

In this episode of "The Claw," a marketing-focused podcast for C-suite executives, host Eric Holtzclaw interviews Adam Rubenstein , co-founder and CEO of Traq.ai . The discussion revolves around the challenges and solutions in sales visibility and how AI can transform sales processes. Adam elaborates on Traq.ai's capability to provide detailed insights into sales conversations, enabling sales leaders to strategize more effectively and coach their teams based on real-time data. He highlights the importance of understanding the nuances of sales interactions to improve outcomes and describes the evolution of Traq.ai in integrating machine learning and large language models to better serve sales teams. The conversation touches on the future of AI in sales, emphasizing personalized coaching and efficiency in handling sales data. To connect with Adam, click here . To connect with Eric, click here . To subscribe to our YouTube channel, click here .…

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Navigating B2B Landscapes: Mastering LinkedIn and Branding Strategies with Patrick Burns 24:38

for 49 weeks siden24:38