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Crafting Brands that Resonate: A Conversation with Jim Pietrusznski

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Manage episode 438175310 series 1358995
Indhold leveret af Liger Partners and Eric Holtzclaw. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Liger Partners and Eric Holtzclaw eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight’s strategies help brands stay relevant and impactful.

To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

  continue reading

104 episoder

Artwork
iconDel
 
Manage episode 438175310 series 1358995
Indhold leveret af Liger Partners and Eric Holtzclaw. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Liger Partners and Eric Holtzclaw eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of The Claw, host Eric Holtzclaw interviews Jim Pietrusznski, CEO of Soulsight, a brand design agency specializing in consumer packaged goods and services. Jim shares insights on how his agency builds and revitalizes brands by connecting human truths with product truths to evoke subconscious emotional responses. He discusses the importance of empathy in brand relationships, the evolution of his career, and the agency's approach to brand innovation, renovation, and activation. Jim also highlights the significance of emotional connections in consumer decisions and how Soulsight’s strategies help brands stay relevant and impactful.

To connect with Jim, click here: https://www.linkedin.com/in/jim-pietruszynski-4a30836/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

  continue reading

104 episoder

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