Ep 59: How to master LinkedIn as marketers

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Watch previous episodes of Stacey and Ayo's B2B breakdown Lives

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

for ca. et år siden 30:39

MP3•Episode hjem

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer.

This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand.

In this episode we talk about

how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
how he balances his full time job and side projects
the disconnect between architecture education and realities of practice,
the importance of reaching beyond the industry to explain architecture's value to the public.
why more architects should embrace marketing to communicate their skills

Links

Abbas Marketing

Stacey Meadwell

About the show

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:

Donate to help cover the costs for making this show
Sharing about the show on socials
Following us on Apple or Spotify
Leaving us a review on Apple or Spotify
Or telling a friend about the show who you think will benefit.

91 episoder

#Business #Marketing #Arts #Graphic Design #Built Environment #Property #Construction #Strategic Communications #Entrepreneur #Ayo Abbas, Marketing Consultant #Ayo Abbas #Marketing Consultant #Communication

Ep 59: How to master LinkedIn as marketers

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

published for ca. et år siden

Del

MP3•Episode hjem

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer.

In this episode we talk about

how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
how he balances his full time job and side projects
the disconnect between architecture education and realities of practice,
the importance of reaching beyond the industry to explain architecture's value to the public.
why more architects should embrace marketing to communicate their skills

Links

Abbas Marketing

Stacey Meadwell

Watch previous episodes of Stacey and Ayo's B2B breakdown Lives

About the show

Ways you can support this show

If you like this show don’t forget that you can help me to spread the word by:

Donate to help cover the costs for making this show
Sharing about the show on socials
Following us on Apple or Spotify
Leaving us a review on Apple or Spotify
Or telling a friend about the show who you think will benefit.

91 episoder

Alle episoder

1
Reframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte Clements 24:05

for 13 dage siden24:05

24:05

Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda. We covered a lot of ground across the two episodes including: The role of marketing in sustainability Tips for effective sustainability communication The importance of networking, learning and community The role of policy and government How you can upskill and be more informed as a marketer Resources and links Abbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.…

1
Reframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte Clements 27:31

for 20 dage siden27:31

27:31

We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change. Key discussion topics include: The role of marketing in sustainability Tips for effective sustainability communication The importance of networking, learning and community The role of policy and government How you can upskill and be more informed as a marketer Resources and links Abbas Marketing Rising Tide Loki Architecture and Development Architects Climate Action Network (ACAN) Don't Waste Buildings Network Green Finance Institute UK Green Building Council (UKGBC) DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDE About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.…

1
The Built Environment Marketing Show is back for 2025 4:34

for 27 dage siden4:34

4:34

We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.com In this episode Being back New format for 25 What's happening next Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies Social media marketing posting checklist Practical Snacks Mini-series Playbook Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.…

1
End of year marketing special 2024 with Ayo Abbas 29:25

for 17 weeks siden29:25

29:25

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episode Data and digits Themes and clips Predictions for 2025 What's next for the show Bloopers and outakes Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Freebies from 2024 Social media marketing posting checklist Practical Snacks Mini-series Playbook esources and links Abbas Marketing Hutton &Agency About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Episodes in 2024 Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs Ep 77: How to win your first projects as a new built environment company? Ep76: Podcast guesting: here's how to secure more [Practical Snacks mini-series] Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series] Ep 74: SEO basics to keep your content on top [Practical Snacks mini-series] Ep 73: How to maximise impact on your website home page Ep 72: Introducing ‘The Practical Snacks’ mini-series Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton Ep 70: What marketing tip would you give a practice starting out today? Ep 69: Event business development and networking tips Ep 68: Ep 68: Are you ready to make it happen? Ep 67: How to make sure you get the most value out of industry event? Ep 66: Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer Ep 65: Successful marketing starts with messaging, targeting and positioning Ep 64: Finding your voice to spark change with Professor Sadie Morgan OBE Ep 63: The hidden features of LinkedIn: How to power-up your content’s impact Ep 62: Introducing AI: get smarter with your built environment marketing…

1
Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell 35:40

for 21 weeks siden35:40

35:40

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. --- Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms. Key discussion topics include: Understanding the connection between storytelling and brand How to develop your brand strategy to differentiate your practice The need to build strong brand foundations Whether brand or strategy are a 'dirty' word Ways to uncover client perceptions about your firm Resources and links Abbas Marketing Hutton &Agency About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. FIND OUT ABOUT OUR END OF YEAR SERVICES Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.…

1
Ep 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal 19:07

for 23 weeks siden19:07

19:07

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal . In the live we talked about: How to figure out your message and approach that will resonate with the government agenda Ways to find opportunities to share your solutions, thoughts and opinions What journalists want and are looking for The need for speed and quick turnarounds. About the show TAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Links Work with Ayo and Abbas Marketing - End of Year services Cany Ash - Profitable neighbourhoods campaign Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.…

1
Ep 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios 37:58

for 26 weeks siden37:58

37:58

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----- FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future. In this episode, we talked about: How FCB Studios reimagined their brand strategy and found a refreshed voice Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach The importance of storytelling and focusing on social impact and cultural value to elevate their brand story Resources and links Abbas Marketing FCB Studios Nice and Serious About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.…

1
Ep 77: How to win your first projects as a new built environment company 21:21

for 28 weeks siden21:21

21:21

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---- When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder ' How to win your first projects as a new built environment company' Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you. Resources and Links Abbas Marketing Ep 65: Successful marketing starts with messaging, targeting and positioning SEO basics to keep your content on top Magnus Ström: Ep 25: Finding your niche and focus About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socia ls 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.…

1
Ep 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series] 9:43

for 32 weeks siden9:43

9:43

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week. This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share: How to research and find relevant podcasts The key questions to ask yourself in order to create a compelling pitch How to prepare for a podcast interview How to promote a podcast appearance DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE About the show Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers. Resources and links Abbas Marketing Listen Notes - Good for podcast research as well as Spotify and Apple Interchange podcast - the integrated transport delivery podcast I host and produce Ways you can support this show This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.…

1
Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series] 9:17

for 33 weeks siden9:17

9:17

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Resources and links Abbas Marketing Architizer Future Fest - How to tell better stories to get better clients free webinar Headline by Co-Schedule Mailerlite About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks' SEO basics to help your content rank on Google Optimising your website home page Introducing Practical Snacks Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.…

1
Ep 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series] 8:48

for 34 weeks siden8:48

8:48

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. DOWNLOAD OUR FREE SEO BASICS CHECKLIST Resources and links Abbas Marketing AHREFS SEMRush Keywords Everywhere Google Search Console About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Catch up on previous 'snacks' Optimising your website home page Introducing Practical Snacks Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.…

1
Ep 73: How to optimise your website home page [Practical Snacks mini-series] 10:15

for 35 weeks siden10:15

10:15

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your website home page checklist. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Resources and links Abbas Marketing Optimising your website home page checklist About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show, don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.…

1
Ep 72: Introducing ‘The Practical Snacks’ marketing mini-series 2:29

for 36 weeks siden2:29

2:29

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable. Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles. Resources and links Abbas Marketing About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.…

1
Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton 41:27

for 38 weeks siden41:27

41:27

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice. The importance of building a strong personal brand in architecture Local marketing for architecture firms and the need to get stuck in. Networking and community engagement and how it can benefit all aspects of your business and mindset. How he’s developed websites over the years How he has taken a productised approach to market his design services. Once you’ve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms. Links Abbas Marketing Jon Clayton About the show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas . It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show If you like this show don’t forget that you can help me to spread the word by: Donate to help cover the costs for making this show Sharing about the show on socials Following us on Apple or Spotify Leaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.…

1
Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special 11:30

for 40 weeks siden11:30