10 Keys to Building a Sustainable Yoga Business with Gwen Ferreira

The Blissful Biz with Susanne Rieker

I'm sitting down with Gwen Ferreira, a business coach and mentor for yoga teachers. Gwen shares her journey from burned-out yoga instructor to successful online entrepreneur, offering valuable insights on creating a sustainable and profitable yoga business.
Here are the 10 key takeaways:
1. Diversify Your Offerings: Expand beyond regular classes to include workshops, retreats, teacher trainings, and online courses.
2. Create a Strategic Offer Suite: Start with your non-negotiables, find your specialty, and build a pathway from lower-priced to higher-priced offerings.
3. Rethink the Membership Model: Be cautious with yoga memberships in 2024 and beyond. They work best as a retention tool rather than a primary offering.
4. Embrace Hybrid Business Models: Combine in-person and online offerings for flexibility and multiple income streams.
5. Focus on Your Community: Create offers that align with both your passion and your audience's needs.
6. Learn from Mistakes: Don't be afraid to make mistakes – they're part of the entrepreneurial journey.
7. Keep Moving Forward: Take consistent action, even when faced with setbacks.
8. Provide Implementation Support: People crave community and help with implementing knowledge, not just more information.
9. Be Strategic in Marketing: Find softer ways to build your community that align with yoga values, rather than aggressive sales tactics.
10. Invest in Learning: Don't hesitate to seek help or invest in learning business skills to complement your yoga expertise.
Connect with Gwen
To learn more about building a successful yoga business, follow Gwen on Instagram or visit her website at yogacareerwithgwen.com.
Remember, building a sustainable yoga business takes time and effort, but with the right strategy and mindset, you can create a thriving career doing what you love.
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