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Episode 21: Using Analytics and Predictive Models to Improve Budgeting + the Role of Attribution in Assessing Digital Marketing ROI with Emma Lyndon, CFO at Canopy Labs

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Indhold leveret af Shubham Datta. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Shubham Datta eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On this episode of The Backbone, I chat with Emma about: Her journey into tech with stints at eBay, Kaboose, and Ariad Communications prior to her gig at Canopy Labs; What Canopy Labs is all about; Taking advantage of analytics and predictive models to improve the budgeting process; The role of attribution in assessing digital marketing ROI; The evolving role of the Finance leader within a technology company and it is much more than just making sure the books are in good order. --- Send in a voice message: https://podcasters.spotify.com/pod/show/backbone/message
  continue reading

69 episoder

Artwork
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Manage episode 216777091 series 1490557
Indhold leveret af Shubham Datta. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Shubham Datta eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
On this episode of The Backbone, I chat with Emma about: Her journey into tech with stints at eBay, Kaboose, and Ariad Communications prior to her gig at Canopy Labs; What Canopy Labs is all about; Taking advantage of analytics and predictive models to improve the budgeting process; The role of attribution in assessing digital marketing ROI; The evolving role of the Finance leader within a technology company and it is much more than just making sure the books are in good order. --- Send in a voice message: https://podcasters.spotify.com/pod/show/backbone/message
  continue reading

69 episoder

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