Selling Directly to Collectors at Open Studios with Jeff Schaller (ep. 195)

The Art Biz

Host Alyson Stanfield is joined by Jeff Schaller, who started an open studio tour in Pennsylvania at the height of the recession. It is still growing and supporting the participating artists.

As he’ll tell you, Jeff is an artist first and foremost. Somehow he has created this other job for himself because he believes that artists can do well by connecting directly with collectors who visit them in their studios.

Jeff and Alyson talk about:

• What it takes to put on a studio tour
• Which artists do well in studio tours
• Why it’s important to do plenty of marketing yourself and not rely solely on the organizer of a studio tour
• His marketing strategies, costs, and lots more.

There are, of course, ramifications around opening your studio to visitors, supporters, and strangers, but that’s for another episode.

🎧 RELATED EPISODES

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Self Sales, Open Studios, and Relationships with Interior Designers with Carol MacConnell (ep. 171)

Reaching the Other 99% for Your Art Business with Adele Sypesteyn (ep. 163)

Increasing Art Sales with Online Events with Patricia Griffin (ep. 97)

📖 To read more, see images, find resources mentioned, and leave a comment, visit ArtBizSuccess.com/schaller-countytour

⭐️ Connect with Jeff and see more of his art: https://jeffschaller.com

⭐️ Connect with the County Studio Tour: https://www.countystudiotour.com

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶 full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

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This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/