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What to do with Drinks Industry Data? 3x3 Insights has the Answer
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Mike Provance, is the CEO and Founder of 3x3 Insights LLC. 3x3 Insights is a marketing platform for beer, wine, and spirits retailers and brands. The company aggregates off-premise and on-premise consumer purchase information in the beverage alcohol space along with third party data to provide robust analysis, forecasting, and actionable insights. Mike is also an author and speaker on technology and innovation.
In this episode…Collecting and using the beverage alcohol industry data has been the exclusive preserve of big brands, while smaller brands and retail stores have had to compete unfairly. Now, 3x3 Insights is changing the game as they collect consumer data across retail stores and then makes this data accessible to small retailers and players in the industry. But the problem is how do retailers and brands use the data that 3x3 Insights shares with them?
Mike Provance, CEO and Founder of 3x3 Insights, says the data they provide helps preserve and allow small retailers to thrive and for brands to have unbridled success. From helping to find the right consumer to helping retailers understand which products will do well in their store, the data they provide is leveling the playing field to give these smaller brands a fighting chance to grow in the competitive industry.
Learn more about accessing and using consumer behavior data in the beverage alcohol industry on this episode of the Alexi Cashen Podcast. Tune in as Alexi chats with Mike Provance, CEO and Founder of 3x3 Insights, about the types and sources of data they collect, how retailers and brands are using and can use the data, how the data democratizes market entry, and how it will shape beverage alcohol marketing in the coming years.
Learn more about accessing and using consumer behavior data in the beverage alcohol industry on this Alexi Cashen Podcast episode. Alexi chats with Mike Provance, CEO and Founder of 3 x 3 Insights, about the types and sources of data they collect, how retailers and brands are using the data, and what more they need to do. They also discuss how the data democratizes market entry and how it will shape beverage alcohol marketing soon.
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