#753: Wrike CMO Christine Royston on building marketing teams for agility

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Is your marketing organization built for disruption or doomed to be disrupted?

Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value.

Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike.
About Christine Royston
Christine Royston serves as Wrike’s Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly.

Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly
Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston
Resources
Wrike: https://www.wrike.com/
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