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Indhold leveret af The Agile Brand. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Agile Brand eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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You Can’t Make This Up
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At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belle’s journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far we’ll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .…
B2B Agility™ with Greg Kihlström
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Indhold leveret af The Agile Brand. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Agile Brand eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
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44 episoder
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Indhold leveret af The Agile Brand. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Agile Brand eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
…
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44 episoder
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B2B Agility™ with Greg Kihlström
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1 #38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck 24:19
24:19
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In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we’re joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they’ve built not one but three successful brands, including Moosejaw, which sold to Walmart, and CrowdRise, which sold to GoFundMe. Now, they’re revolutionizing the way companies approach board meetings with Zeck, while continuing to push the boundaries of what it means to build a memorable and lasting brand. Allison will share her innovative "Layer Cake Approach" to branding, and we’ll hear from both Allison and Robert about their unique partnership and insights on building iconic brands. About Allison Capaldi Allison Capaldi started her passion for brand and brand building in 2002 when she was one of the first employees at Moosejaw Mountaineering, founded by Robert and Jeffrey Wolfe. From that moment on, the world of brand building was in her blood. From a small back office carved out of a retail store where they’d put customers on hold to say ‘hold on let us check in our warehouse’ (spoiler, there was no warehouse), to being acquired by Walmart and more recently, by Dick’s Sporting Goods, it was the maniacal pressing of the brand that made it all work.An irreverent sense of humor, a fanatical approach to customer service and a cult following around the globe helped to create a brand full of authenticity well before that was a buzzword. Following the Wolfe brother’s next endeavor (along with award-winning actor Edward Norton), Allison landed at CrowdRise, which eventually became the largest fundraising platform for non-profits in the United States. Kind of cool. Making giving back notable, cool and fun was the goal and it worked. CrowdRise was eventually acquired by GoFundMe. Fast-forward to business number three of Robert, Jeffrey and Edward and Zeck was born. Out of real life experience of now having sat on multiple boards and dealing with multiple boards, everyone realized there was a real problem. First of all, board meetings were miserable - we’re solving that. The brand is right back to taking center stage on a problem that is extremely corporate and lackluster. And, it’s working again. Allison calls her branding approach the Layer Cake Approach and can talk about it until she’s blue in the face. It’s not about creating a brand that looks good and says the right thing - it’s about the layers. The details. The miniscule fine print on the receipt that actually is engaging - and for the 2% of people who read it, they’re yours forever. A graduate from the University of Michigan, Go Blue, she’s devoted her working life to these brands. She’s also a decent singer, brings her own hot sauce to her sister-in-law’s house and can’t go to bed unless the kitchen is clean. That’s all. About Robert Wolfe Robert Wolfe is the founder and former CEO of Moosejaw and CrowdRise. More recently, Robert started Zeck. Zeck is entirely reimagining the miserable board meeting process Robert started Moosejaw in a tiny shop when he had really big hair. Moosejaw’s aim was to make retail and e-commerce fun and engaging and they also pressed their own Moosejaw brand, which became pretty cultish, in a good way. Despite being incredibly foolish, Moosejaw was acquired by Walmart. No one can believe it but it’s true. Robert wanted to make sure he had some sort of decent impact, so along with his smarter brother, Jeffrey, and actor and philanthropist, Edward Norton, he launched CrowdRise. CrowdRise focused on making giving back notable, cool and social. CrowdRise eventually became the largest fundraising platform four non-profits in the US and was acquired by GoFundMe. After spending time as an operator running board meetings and, on the other side of the table, as a board member, Robert launched Zeck to change the process entirely. Zeck transforms the dynamic between the leadership team and the board, making board meetings strategic and forward thinking. Never again will you get into a board meeting to have a deck that you already read, read back to you. Such a waste of time. Robert has no interests or hobbies and is a terrible sleeper. He has been an advisor to several companies and is faster than Usain Bolt at replying to any message. But, publicly Robert only boasts about his Honorable Mention for ‘Best Breakdancer Using an Old School Cardboard Mat’. Also, ‘for’ is spelled incorrectly above on purpose. Resources Zeck website: https://www.zeck.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
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B2B Agility™ with Greg Kihlström
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1 #37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com 31:35
31:35
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Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This report sheds light on the evolving role of marketing ops, the challenges they face, and the opportunities for B2B leaders to elevate the function as a strategic driver of growth. About Mike Rizzo Mike Rizzo, is the Community-led Founder of MO Pros and MarketingOps.com. With his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs. He is the founder of MO Pros - The Community for Marketing Operations Pros that is growing with an average of 110 new members every month. He is also the co-host of the podcast called Ops Cast by MO Pros. As the founder of MarketingOps.com, Mike is taking a community-led approach to building resources that are purpose-built for MO Pros. Resources MarketingOps website: https://www.marketingops.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
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B2B Agility™ with Greg Kihlström
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1 #36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo 27:30
27:30
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In a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time? Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not only a sales leader but also the author of the Amazon bestseller Outbound Sales, which shares the exact strategies, templates, and frameworks that helped Apollo.io achieve unicorn status and $100M ARR. With over 2.5K purchases in its first month, Josh’s book has become a must-read in the B2B sales community. About Joshua Garrison Joshua Garrison leads the content marketing and customer education teams at Apollo, the leading go-to-market (GTM) solution for sales and marketing teams. A two-time founder, he has built and sold one company. He has led sales and marketing teams everywhere from tiny businesses to multi-billion dollar publicly traded companies. From that experience, Josh developed his “full-cycle selling” framework, a data-backed perspective on what works and what doesn’t. As a third generation entrepreneur and career salesperson, he is passionate about helping people achieve their goals and master the art of sales. He lives in the San Francisco Bay Area with his wife, baby, and cats. Resources Apollo website: https://www.apollo.io The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
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B2B Agility™ with Greg Kihlström
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1 #35: Aligning organizations for success, with Robert Chatwani, President, Docusign 31:33
31:33
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How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential? Today, we’re joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian, where he helped scale the business to nearly $3 billion in revenue. He also held leadership roles at eBay, where his teams supported $35 billion in annual trading volume. About Robert Chatwani Robert Chatwani leads Docusign's Marketing & Growth organization to scale its digital strategy across marketing, product, technology and sales and is responsible for Docusign's product-led growth and execution. He also leads all CMO functions, including product marketing, field marketing, communications and public relations, content, creative and brand strategy. Before joining Docusign in 2023, Robert served as Chief Marketing Officer at Atlassian, where he oversaw teams across marketing, brand, communications and data science, and worked with the product organization to help scale Atlassian's business to nearly $3B in revenue. Prior to Atlassian, Robert served as Chief Revenue & Marketing Officer for social e-commerce platform Spring. He also spent more than a decade at eBay, ending his tenure as CMO of North America where his teams supported $35 billion in annual trading volume. Resources Docusign website: https://www.docusign.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
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B2B Agility™ with Greg Kihlström
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1 #34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze 26:55
26:55
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Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep expertise, he’s here to share actionable strategies for improving conversion rates, debunking common testing myths, and escaping the trap of underperforming landing pages. About Sahil Patel Sahil Patel is the CEO of Spiralyze, a leading company specializing in predictive CRO and data-driven landing page optimization. Prior to Spiralyze, Sahil was the CEO and founder of ER Express, a successful SaaS company, which he led for 11 years before its sale in 2021. With over 23 years of experience in sales, operations, software development, and finance, Sahil also holds an undergraduate degree from Emory University and an MBA from Harvard. Throughout his career, Sahil has worked with renowned organizations such as Netflix, Podium, NBA, Lowe’s, Harvard University, and Gusto. He specializes in landing page conversion optimization, running over 130,000 A/B tests for clients, and offers unique insights into best practices for efficient A/B testing. Sahil is based in Atlanta, where he lives with his wife and two daughters, and pursues his passion for music through his Rush cover band. Resources Spiralyze website: https://www.spiralyze.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
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B2B Agility™ with Greg Kihlström
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1 #33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company 12:29
12:29
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Is your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D’Addario & Company, which has both B2B and D2C customers and operates in over 130 countries and has over 5,000 SKUs available online. We’ll discuss the unique challenges of content for both D2C and B2B e-commerce, the impact of generative AI, and how platforms like Optimizely are shaping the future of e-commerce content management. Resources D'Addario website: https://www.daddario.com Optimizely website: https://www.optimizely.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
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B2B Agility™ with Greg Kihlström
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1 #32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran 27:26
27:26
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Is your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting B2C principles in e-commerce and why Gen Z and Millennial buyers are pushing for a shift to seamless, online purchasing—even for complex products. About Alex Sayyah Alex Sayyah brings over 20 years of experience leading eCommerce, digital innovation, and revenue teams for global B2B and B2C brands. As a strategic, data-driven and growth-focused executive, Alex lives by the mantra: push harder. With proven success creating strategic roadmaps that drive market development and expansion, He has managed teams and revenue goals across the Americas, Europe, and Asia, and is exceptional at growing omni-channel marketing programs for online/offline businesses. Alex has helped generate $130+ million dollars worth of digital revenue by correctly identifying the opportunity in direct download software industry trends, structuring a compelling suite of products for Consumers and Businesses, and building a marketing machine to capture the benefits. Resources Aleran website: https://www.aleran.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
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B2B Agility™ with Greg Kihlström
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1 #31: Getting the most out of AI with the right data approach with Emily He, Gong 27:04
27:04
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To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns. Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in the right way can enable. To help me discuss this topic, I’d like to welcome Emily He, CMO at Gong. About Emily He Emily He is the Chief Marketing Officer at Gong. Ms. He leads all aspects of Gong’s marketing strategy and execution, helping the company accelerate its Revenue Intelligence category leadership. She has over 20 years of experience leading global GTM functions at Fortune 100 enterprises and high-growth technology startups. Ms. He joined Gong from Microsoft where she was the Corporate Vice President of Business Applications, responsible for leading global marketing strategy and driving business growth for products and services targeting line-of-business buyers, including Microsoft Dynamics 365 and the Power Platform. At Microsoft, she oversaw marketing strategy for Microsoft Copilot for business functions, including sales, marketing, service, finance, supply chain, and IT. Prior to Microsoft, Ms. He was the Senior Vice President of Global Marketing at Oracle. Ms. He was also the CMO of DoubleDutch (now Cvent) and the CMO of Saba Software (now Cornerstone Ondemand). Resources Gong website: https://www.gong.io/ The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company """…
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B2B Agility™ with Greg Kihlström
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1 #30: The power of gratitude in business with Brendan Kamm, Thnks 28:26
28:26
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Are you missing out on one of the simplest yet most powerful tools for building business relationships? What if a small, personalized gesture could mean more to your clients and colleagues than a raise or promotion? Today we’re exploring the power of gratitude in business with Brendan Kamm, Co-Founder and CEO of Thnks. We’ll discuss how small, meaningful acts of gratitude can strengthen business relationships, boost morale, and drive long-term success. About Brendan Kamm Brendan is the Co-Founder and CEO of Thnks, where he is responsible for all day-to-day operations including Thnks’ strategic vision while advancing the platform’s tech capabilities and partner integrations. A media and technology veteran who spent more than 17 years focused on sales, product, and client development, Brendan is recognized for his ability to leverage innovation to drive revenue. Resources THNKS website: https://www.thnks.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
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B2B Agility™ with Greg Kihlström
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1 #29: AI as a collaborative teammate with Shannon Duffy, Asana 24:10
24:10
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What if AI could be your invaluable sidekick? Imagine freeing up hours of your day by letting AI handle the repetitive tasks, so you can focus on the big picture. Is your team ready to make that shift - and how can you as a leader help enable that? Today we’re going to explore how AI can accelerate marketing velocity with Shannon Duffy, Chief Marketing Officer at Asana. We’ll dive into how AI can be a powerful collaborator, how marketing leaders can start using AI themselves, and how to encourage teams to integrate AI into their daily workflows. About Shannon Duffy Shannon Duffy is the Chief Marketing Officer at Asana, leading global marketing efforts, including corporate, product, growth, revenue, and engagement. Prior to Asana, Shannon held the role of Executive Vice President Cloud & Industry Marketing at Salesforce. In this role she guided messaging, experiences, and go-to-market strategy for their flagship products. A technology marketing veteran, Shannon has held leadership positions in the industry since 2003. Shannon graduated from Boston College with a B.A. in Communications. Resources Asana website: https://www.asana.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company "…
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B2B Agility™ with Greg Kihlström
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1 #28: Discussing the marketing jobs market with Sue Keith, Landrum Talent Solutions 25:49
25:49
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In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025. Joining host Greg Kihlstrom to discuss this topic is Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue is Corporate Vice President at Landrum Talent Solutions. After many years as a marketing leader and consultant in the telecom, technology, satellite and association sectors, Sue joined Landrum Talent Solutions (formerly Ceres Talent) to marry her passion for helping organizations build effective marketing strategies with her love of connecting great people. Sue started her career as an auditor for Deloitte & Touche and then made the leap to marketing when she joined MCI, followed by a succession of senior marketing positions at various telecom companies. She serves on the Board of Aspire! Afterschool Learning and the Marketing and Communications Committee for Northern Virginia Family Service (NVFS). She earned a dual major in Accounting and French from James Madison University and is a recovering CPA. Resources Landrum Talent Solutions: https://www.landrumtalentsolutions.com The Agile Brand podcast website: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology - https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems . Learn more at https://www.teksystems.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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B2B Agility™ with Greg Kihlström
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1 #27: Overcoming data silos with Brian Gates, RainFocus 22:53
22:53
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Welcome to today’s episode where we're going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations. About Brian Gates Brian Gates is the SVP of industry strategy at RainFocus, leading industry change through key partnerships, alignment with our client's sales and marketing goals, and overall market evolution. During his tenure at RainFocus, Brian has architected the organization's go-to-market strategy, created an award-winning account-based marketing program, and advanced the usage of data within event marketing. Prior to joining RainFocus in 2016, Brian built his own tech companies before leading innovations at other high-growth B2B SaaS CRM, MAP, and LMS providers. With over 20 years of marketing, product, and design leadership, Brian has gained expertise in elevating teams to do the seemingly impossible by aligning business outcomes to unimaginable client value. Resources The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company "…
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B2B Agility™ with Greg Kihlström
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1 #26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast 25:07
25:07
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In B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends. Ryan Estes CO-FOUNDER AT WILDCAST AND KITCASTER Ryan is an American Buddhist entrepreneur. He co-founded Wildcast a podcast advertising platform for the world’s iconic technology brands. Wildcast helps business and tech podcasts add revenue to their operation. Ryan facilitates thousands of extraordinary conversions and conversations with podcasting. Ryan would like to talk about the role podcasts play in healing our ailing culture by creating profit for podcast hosts and value for podcast audiences. Kitcaster currently serves 400+ clients and Wildcast is slated for their official launch August 21st 2023. Ryan is an expert in leveraging podcasts for meaning and profitability. Ryan’s audience on social media is greater than 10,000 and he is happy to share your episode with his fans! Resources The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company "…
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B2B Agility™ with Greg Kihlström
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1 #25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk 27:25
27:25
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Today we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences. Elisabeth Zornes is a visionary Go-To-Market executive with a distinguished career defined by her strategic prowess in commercial strategy and digital transformation. Known for her unwavering commitment to excellence, Elisabeth has been a catalyst for innovative growth, bringing dynamic change and innovation to organizations she has served. Her leadership experience ranges from large multinational corporations such as Siemens, Cisco, and Microsoft to pioneering roles in dynamic startups. She is a driving force behind customer-led growth and a visionary advocate for digital transformation. Currently serving as Chief Customer Officer at Autodesk, a global leader in 3D design software, Elisabeth plays a pivotal role in shaping the organization's customer-centric initiatives. Her responsibilities encompass a wide spectrum of customer-facing functions. She oversees a substantial portfolio, including managing a $2.5 billion software renewal business and a $80 million Professional Services P&L. In addition, Elisabeth leads the Voice of Customer program, an initiative integral to shaping Autodesk's customer experience strategy. Resources Autodesk website: https://www.autodesk.com The B2B Agility podcast website: https://www.b2bagility.com Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/ Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company "…
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B2B Agility™ with Greg Kihlström
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1 #24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine 25:28
25:28
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Welcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more. Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT management division of Zoho Corporation. He has been instrumental in creating a niche in the B2B and Enterprise IT Management marketing space. With over two decades of experience in the IT industry and more than 17 years with Zoho Corp., Ajay has a wealth of expertise in go-to-market strategies, brand positioning, demand generation, social media, product marketing, solutions marketing, and media & analyst relations. RESOURCES Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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