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E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes

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Manage episode 291908802 series 2922782
Indhold leveret af Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
(Episode Language: English) Hey Techies, On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth. So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance' even mean? JoyTunes is also using a fairly unique unique pods / guilds structure to operate that was introduced by Spotify and Netflix, so we also touch on how this works for their marketing efforts. (En)JoyTunes!
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29 episoder

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Manage episode 291908802 series 2922782
Indhold leveret af Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
(Episode Language: English) Hey Techies, On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth. So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance' even mean? JoyTunes is also using a fairly unique unique pods / guilds structure to operate that was introduced by Spotify and Netflix, so we also touch on how this works for their marketing efforts. (En)JoyTunes!
  continue reading

29 episoder

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