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Building Authority, Crafting Legacies, and Mastering Marketing with Rob Anspach - S.O.S. #166
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In this episode, we’re joined by Rob Anspach, a seasoned entrepreneur, marketing consultant, prolific author, and podcast host with over 30 years of experience helping businesses build authority, craft legacies, and achieve long-term success.
Known for his no-nonsense approach to marketing, Rob shares his famous “Rob-isms”—memorable principles like “The cheaper the client, the more hassles involved”—that have guided countless entrepreneurs in attracting high-value clients and avoiding unnecessary headaches. He’s passionate about empowering business owners to recognize their worth, charge accordingly, and create enterprises built to last.
As the host of The E-Heroes Podcast, Rob interviews top-tier entrepreneurs, diving into topics like legacy, storytelling, and building business authority. He’s also the author of dozens of books, including his popular Rob Versus series, where he hilariously documents his encounters with scammers, showcasing his wit and storytelling prowess.
In this episode, we explore:
• The philosophy behind Rob’s “friends first, client second” approach to relationship-building.
• Why planning for legacy is critical for long-term business success.
• Insights into his marketing principles that help businesses refine their messaging and establish authority.
• Stories from his journey, including his adventures chronicled in Rob Versus The Scammers.
Whether you’re an entrepreneur, marketer, or simply someone passionate about building lasting success, Rob’s insights are sure to inspire and inform.
Tune in now and discover how to create a business that stands the test of time.
Links & Resources Mentioned:
• Rob Anspach’s website: Anspach Media
• The E-Heroes Podcast: Listen here
• Rob Versus The Scammers: Get the book
Don’t forget to subscribe, leave a comment, and share this episode with anyone looking to elevate their entrepreneurial journey!
More on Rob and his company - https://anspachmedia.com/
Visit my website: https://thehello.llc/THERESACARPENTER
Read my writings on my blog: https://www.theresatapestries.com/
Listen to other episodes on my podcast: https://storiesofservice.buzzsprout.com
Watch episodes of my podcast:
https://www.youtube.com/c/TheresaCarpenter76
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