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Liquid Death: Why Ignoring Advertising’s Rules Produces the Best Creative | Andy Pearson
Manage episode 438888977 series 2425217
Liquid Death only launched in 2019 and has already cemented its place in consumer’s hearts and creatives’ bucket lists. It’s taken the simplest commodity - water - and built a rich universe of personality, creativity and credibility around it, that’s turned a product into an entertainment property.
In this episode we’re joined by Liquid Death’s VP of creative, Andy Pearson, who shares with us the creative decisions, crazy brainstorms, and love for comedy which made Liquid Death the third most-followed beverage brand in the world on social. Forget everything you know about advertising. This is a masterclass in redefining what brands can achieve when you throw out the rule book.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
268 episoder
Manage episode 438888977 series 2425217
Liquid Death only launched in 2019 and has already cemented its place in consumer’s hearts and creatives’ bucket lists. It’s taken the simplest commodity - water - and built a rich universe of personality, creativity and credibility around it, that’s turned a product into an entertainment property.
In this episode we’re joined by Liquid Death’s VP of creative, Andy Pearson, who shares with us the creative decisions, crazy brainstorms, and love for comedy which made Liquid Death the third most-followed beverage brand in the world on social. Forget everything you know about advertising. This is a masterclass in redefining what brands can achieve when you throw out the rule book.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
268 episoder
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