))
Ben Osborne: Leveraging brand to bridge the adoption gap
Manage episode 313266721 series 3264773
Indhold leveret af Siegel+Gale. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siegel+Gale eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode, our Head of Insights for EMEA, Ben Osborne, reads “Leveraging brand to bridge the adoption gap.” Every consumer is on their own journey. When it comes to electric vehicles, the pace of that journey to adoption varies based on their readiness for broader lifestyle change. Originally published on siegelgale.com and co-authored with Senior Director of Strategy for EMEA, Liz Olsen, this whitepaper explores the journey to understand the role of electric vehicles within said journey and to uncover barriers to EV adoption.
…
continue reading
55 episoder
Del
