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EP 105 | Mastering the art of conversion copywriting: insights from Kori Whitby
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In this episode, Lauren interviews Kori Whitby, a conversion copywriter and messaging strategist. They discuss Kori's entrepreneurial journey and her work in the field of copywriting. Kori shares how she discovered her passion for copywriting and her thoughts on the different categories of copywriters. They also delve into the balance between creative copy and effective calls to action, the use of AI in copywriting, and the importance of human connection and authenticity in digital marketing. Kori also provides advice for DIY copywriting and choosing a copywriter.
Check her out online: www.bykoriwhitby.com
Follow her on IG: www.instagram.com/bykoriwhitby
Get on the waitlist for her template shop: https://view.flodesk.com/pages/64b6cc54cd56042d78f06a62
Follow us on Instagram: @brandgoodtime @shesbusyaf
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
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