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Franchise Sales Secrets Audiobook - Chapter 4 - Create Perceptions You Want Others to Have About You and Your Franchise
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In this chapter, I discuss ten of the best marketing principles and numerous marketing tactics you can use to increase sales and beat your competitors. I discuss how to dominate market squares instead of focusing on individual market pieces or products, nine of the most common marketing mistakes, fourteen distinct marketing strategies you must implement in your franchise, and the value of marketing success that comes from specialization and sacrifice.
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