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031 - Taking A Look At Your Client's CRO
Manage episode 444381290 series 3510895
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Main talking points include:
- Conversion Rate Optimization (CRO): Importance of optimizing websites to help users take desired actions (leads, sales, etc.).
- CRO and SEO Link: Driving traffic through SEO is ineffective if visitors can’t convert due to website issues.
- Common CRO Mistakes:
- Broken contact forms or inquiry forms.
- E-commerce checkout issues (not verifying if payments go through).
- Missing or unclear calls to action (CTAs).
- Long mobile pages with CTAs buried at the bottom, requiring excessive scrolling.
- Broken links, particularly in key areas like footers.
- Usability Checks:
- Regularly test websites, even on incognito browsers, to catch errors like broken images or caching problems.
- Look for broken forms, payment issues, or email issues that might hinder conversions.
- Proactivity: Regularly checking for issues even after a site goes live, especially for maintenance clients.
- Mobile Experience: Consider how the site is experienced on mobile devices, ensuring that key actions like CTAs are accessible early on the page.
- Analytics: Using tools like Google Analytics to identify high exit rates or bounce rates on key pages, which may point to usability or CRO issues.
- Value of Small Fixes: Fixing even small issues (like broken links in a footer) can result in significant improvements in traffic and conversions.
- Client Communication: Keeping clients informed about ongoing checks, testing forms, and being proactive builds trust and strengthens the relationship.
- Importance of Detail: Small details often overlooked, like unchecked form errors, can have large impacts on user experience and site success.
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