030 - The Brand SERP Guy, Jason Barnard
MP3•Episode hjem
Manage episode 441499675 series 3510895
Indhold leveret af SEOHive. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af SEOHive eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Main talking points include:
In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard.
In a conversation that covered a myriad of topics, the main talking points include:
- Importance of Managing Brand SERPs
- The Role of Google's Knowledge Graph
- Modern SEO and Entity Management
- The Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
- The KaliCube Process (Understandability, Credibility, Deliverability)
- Knowledge Panels as a KPI
- Influence of AI on Branding and SEO
- Maintaining Consistency Across Digital Footprints
- Schema Markup and Implicit Semantics
- The Value of Building Authority
- Actionable Steps for Individuals and Agencies
Connect with Jason
- Jason's Book: "The Fundamentals of Brand SERPs for Business" is available on Amazon
- Jason's Website: https://jasonbarnard.com/
- Jason's Guides: As mentioned on the show, Jason has some extensive guides for managing your own Branded SERPs. – grab your copy here!
32 episoder