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Indhold leveret af Matthew Pollard, Introvert, Author, Entrepreneur, Sales and Marketing Strategist, Matthew Pollard, and Marketing Strategist. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Matthew Pollard, Introvert, Author, Entrepreneur, Sales and Marketing Strategist, Matthew Pollard, and Marketing Strategist eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders
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Succeeding as an Introverted Public Speaker
Manage episode 464048161 series 2478219
Indhold leveret af Matthew Pollard, Introvert, Author, Entrepreneur, Sales and Marketing Strategist, Matthew Pollard, and Marketing Strategist. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Matthew Pollard, Introvert, Author, Entrepreneur, Sales and Marketing Strategist, Matthew Pollard, and Marketing Strategist eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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50 episoder
Manage episode 464048161 series 2478219
Indhold leveret af Matthew Pollard, Introvert, Author, Entrepreneur, Sales and Marketing Strategist, Matthew Pollard, and Marketing Strategist. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Matthew Pollard, Introvert, Author, Entrepreneur, Sales and Marketing Strategist, Matthew Pollard, and Marketing Strategist eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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50 episoder
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 Succeeding as an Introverted Public Speaker 27:03
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 How to Build a Career You Love as an Introvert 33:23
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 Why Dyslexia Makes You a Better Salesperson 20:12
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 The Iterative Path to Sales Excellence 33:46
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 Why Introverts Excel at Global Mobility and Remote Work 35:44
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 How to Make Money as an Introvert on YouTube 39:45
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 How to Advance in Your Career as an Introverted Professional 29:46
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 The INTJ Approach to Successful Entrepreneurship 1:00:58
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 Transforming Corporate Culture for Introverts 33:39
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 The 7-Step Sales Process Embraced by Introverts Worldwide 1:00:53
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Summary: As a result of Matthew’s work with the Introverted Seller Summit, we’ve been getting even more inquiries than usual from introverts wanting to improve their sales results. So, we’re doing things a little differently in this episode! In this special installment, Matthew introduces and shares the first chapter of his audiobook "The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone." And the best part is, you don’t even need to buy the book to take full advantage of Matthew’s 7-step sales process: It’s all revealed in the first chapter. Listen in and discover exactly why introverts can beat the extroverts at sales, hands down! Episode Highlights: Discover how to overcome your fear of selling once and for all Leverage a repeatable, reliable sales process that removes the awkwardness and stress Learn why stories are key to exploding sales A simple way to earn trust and credibility The key to feeling confident and comfortable in virtually every sales situation Foster the belief that you can actually enjoy selling! Learn the 7-step process that doubles your sales in the next 60 days Resources Mentioned in the Show: Get the PDF of the first chapter, free The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone - Amazon and Audible The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone - FREE, just pay S&H…
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 Mastering Mindset and Sales Success: An Introvert's Advantage with Anthony Iannarino 38:20
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In this episode of The Introvert's Edge podcast, Anthony Iannarino shares his invaluable insights on the power of mindset, the misconceptions about introverts, and strategies for introverted sales professionals. Host Matthew Pollard engages in a deep exploration of sales intricacies with Anthony, covering the significance of empathy and understanding, the importance of providing value, and the pivotal role of mindset in achieving success. Whether you're an introvert aspiring to excel in sales or aiming to enhance your mindset for personal growth, this episode offers practical advice and abundant inspiration. Episode Highlights: Dispelling common myths and misconceptions about introverts in sales. Anthony's personal journey and the profound influence of his mentors on his sales career. The pivotal role of empathy and understanding in successful sales interactions. How introverts can harness their innate strengths to excel in sales. The transformative power of mindset and its impact on achieving success in any field. Strategies for cultivating confidence and resilience in sales. The vital importance of delivering value and forging meaningful connections with clients. About Anthony: Anthony Iannarino is a highly respected sales leader, speaker, and author boasting extensive experience in B2B sales and leadership. With over three decades of sales expertise, Anthony has aided numerous organizations and individuals in enhancing their sales performance. He has authored several books, including "Eat Their Lunch: Winning Customers Away from Your Competition" and "The Only Sales Guide You'll Ever Need." Anthony is also a sought-after keynote speaker and provides valuable content through his blog and podcast, "In the Arena." Resources mentioned in the show: Anthony Iannarino's website "Eat Their Lunch: Winning Customers Away from Your Competition" by Anthony Iannarino "The Only Sales Guide You'll Ever Need" by Anthony Iannarino Anthony Iannarino's blog…
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 The Power of Cognitive Diversity: Introversion and Human Behavior with Csaba Toth 28:50
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Diversity isn't just about race or gender; it's also about how we think and process information. In this episode of The Introvert’s Edge podcast, Matthew explores the fascinating world of cognitive diversity with Csaba Toth, highlighting its impact on human behavior and organizational success. Topics include misconceptions about introverts, the importance of understanding one's personality, and how organizations can leverage cognitive diversity for success. Csaba shares valuable insights on why psychometric assessments should measure preferences, not skills, and how to create a psychologically safe and inclusive workplace. Episode Highlights: The misconception that introverts lack confidence and competence Csaba's journey into studying cognitive diversity and introversion The role of self-awareness in personal and professional growth Leveraging cognitive diversity to drive innovation and productivity The problem with rigid hiring practices based on psychometric assessments Steps to create a psychologically safe and inclusive workplace Balancing the mindset gap between team members with diverse preferences About Csaba Toth:Csaba Toth is an expert in cognitive diversity and human behavior, specializing in helping individuals and organizations understand and leverage cognitive diversity to achieve better results. Csaba's work includes workshops and webinars, as well as his highly-rated book – all offering practical guidance on embracing cognitive diversity. Resources mentioned in the show: Connect with Csaba on LinkedIn Csaba's book: "Uncommon Sense in Unusual Times" Csaba's website…
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 A Journey to Self-Acceptance and Success with Tyrona Health 31:12
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Get ready to be inspired! In this episode of The Introvert’s Edge, Matthew welcomes marketing visionary Tyrona Heath. Tyrona is not only an introvert but also a highly accomplished professional with a diverse background. The conversation explores Tyrona's inspiring journey of self-acceptance as an introvert, the unique strengths introverts bring to the table, and the importance of creating inclusive environments where both introverts and extroverts thrive. Episode Highlights: Challenging the misconceptions about introverts and highlighting their hidden superpowers. Tyrona’s personal story of growing up between two cultures and how it shaped her as an introvert. How introverts excel in various areas, including sales, leadership, and teamwork. The importance of achieving balance in organizations by recognizing the value of introverted perspectives. Valuable insights on how introverts can thrive in personal and professional relationships. About Tyrona Heath: Tyrona Heath is a multifaceted professional with an impressive resume, having worked with major corporations like Google, Nestlé, IBM, and more. She is an active advocate for diversity and inclusion, founding the Transform Her conference and being part of the Black Inclusion Group at LinkedIn. Tyrona's journey from feeling like an outsider to embracing her introversion is a testament to her resilience and determination. Her ability to synthesize complex ideas and make them accessible is one of her introverted superpowers. Connect with Tyrona on LinkedIn and Instagram to learn more about her insights and experiences Resources mentioned in the show: Tyrona's LinkedIn Tyrona's Instagram American Advertising Federation…
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The Introvert’s Edge Video Podcast: Discover the Strategies and Tactics of Introverted Global Business Leaders

1 Embracing Introversion: Strategies for Success with Sheevaun Thatcher 33:36
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Sheevaun Thatcher, an expert in neurodiversity and management strategy, talks with Matthew about the dynamics of introverts and extroverts in meetings and teamwork. This engaging discussion sheds light on the challenges and strengths of each personality type, providing valuable insights on how both introverts and extroverts can collaborate effectively, manage meetings, and achieve success in their careers. Tune in for a wealth of practical advice for introverts, extroverts, and managers alike. Episode Highlights: Understanding the introvert's dilemma and the importance of effective meeting management Strategies for introverts to prepare and participate in meetings with confidence The significance of coaching and self-awareness in improving management skills Overcoming misconceptions about introverts and extroverts in the workplace Sheevaun's journey and passion for neurodiversity and helping individuals succeed Tips for introverts to communicate their needs and preferences to their managers The power of self-discovery in harnessing one's strengths, regardless of personality type About Sheevaun Thatcher: Sheevaun is a seasoned professional in enablement, neurodiversity, and management strategy, with extensive experience spanning several decades. She is a passionate advocate for neurodiversity in the workplace and specializes in helping individuals understand and thrive in their unique working environments. Sheevaun's expertise extends to coaching, management, and effective communication, making her a sought-after resource for organizations and individuals seeking to improve their performance and collaboration. Resources mentioned in the show: Sheevaun's LinkedIn Sheevaun's Email Address Introverted Seller Summit registration page…
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