Artwork

Indhold leveret af SCOR Innovation Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af SCOR Innovation Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Behavioural Insurance As A Sales Incentive

20:05
 
Del
 

Manage episode 357553310 series 2846294
Indhold leveret af SCOR Innovation Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af SCOR Innovation Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of SCOR Innovation Podcast, Torsten Hefer interviews Björn Zollenkop about an innovative collaboration to test behavioral insurance as a sales incentive. The program combined term life sales with incentives to encourage healthy behaviors of policyholders, using SCOR’s Biological Age Model (BAM) and an app developed by Fjuul to measure policyholder engagement. Four notable German term life insurance companies participated in the program with CHECK24, a leading insurance comparison portal and aggregator in Germany, and SCOR. Tune in to hear the results.

Dr. Björn Zollenkop is the managing director of CHECK24 comparison portal for life insurance. Before that he was a management consultant at McKinsey & Company and primarily served insurance companies and banks. He studied Business Administration, Economics and Politics and is holding a PhD in Empirical Capital Market Science.

Dr. Torsten Hefer is Head of SCOR’s German Life & Health Market and Business Development.

  continue reading

62 episoder

Artwork
iconDel
 
Manage episode 357553310 series 2846294
Indhold leveret af SCOR Innovation Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af SCOR Innovation Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode of SCOR Innovation Podcast, Torsten Hefer interviews Björn Zollenkop about an innovative collaboration to test behavioral insurance as a sales incentive. The program combined term life sales with incentives to encourage healthy behaviors of policyholders, using SCOR’s Biological Age Model (BAM) and an app developed by Fjuul to measure policyholder engagement. Four notable German term life insurance companies participated in the program with CHECK24, a leading insurance comparison portal and aggregator in Germany, and SCOR. Tune in to hear the results.

Dr. Björn Zollenkop is the managing director of CHECK24 comparison portal for life insurance. Before that he was a management consultant at McKinsey & Company and primarily served insurance companies and banks. He studied Business Administration, Economics and Politics and is holding a PhD in Empirical Capital Market Science.

Dr. Torsten Hefer is Head of SCOR’s German Life & Health Market and Business Development.

  continue reading

62 episoder

Alle episoder

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning