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S4N 098 Kristin Zhivago on selling the way your customers buy

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Manage episode 428983540 series 1273716
Indhold leveret af Reuben Swartz. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Reuben Swartz eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.

In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you.

This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)

  continue reading

99 episoder

Artwork
iconDel
 
Manage episode 428983540 series 1273716
Indhold leveret af Reuben Swartz. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Reuben Swartz eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.

In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you.

This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)

  continue reading

99 episoder

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