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Networking vs. Lead Generation: Navigating the Balance as a Solopreneur: Episode 42
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Networking, meeting new people, and building genuine business relationships is an important part of building a business as a solopreneur but it can be confusing to navigate when you are also trying to sell your service in an authentic way.
Creating genuine relationships takes time and practice. It’s far more than going to an event and passing out business cards. It requires curiosity, listening, and following up later to learn more about the other person.
This is a different approach than the purely transactional “salesy” way many solopreneurs try to avoid, but there are also some challenges that arise with a purely relationship-based networking strategy.
Sometimes, you may find yourself getting too far into the friend zone, which will take up all your time and bring you no business leads.
Today’s episode is all about navigating the fine line between networking, lead generation and sales.
Find the full episode and transcript at richlysuccessful.com/42
Christina Renzelli helps solopreneurs set their businesses up for success with her individualized 1:1 coaching program. The program focuses on the unique goals and needs of each client, and often focuses on helping clients:
- design a schedule that creates balance and freedom
- figure out the best networking strategy to find the right clients
- learn to sell in an authentic way
- expand their business beyond the time for money model
For personalized support, apply for Christina's Signature Program here and she will be in touch to invite you to a free consultation call.
Or, if you are stuck and would like some clarity in an area of your business, grab a Strategy Session with Christina here.
Download your free copy of 4 Ways to Set Your Solopreneur Business Up for Success here.
You may contact Christina with any questions at christina@richlysuccessful.com
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