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Testing vs. Optimization: Strategies for Paid Media Success
Manage episode 450067109 series 3574055
Indhold leveret af Anthony Karls. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Anthony Karls eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Join Anthony Karls and James Patterson from Rocket Clicks as they dive into the differences between testing and optimization in paid media. Learn how local entrepreneurs can balance large-scale tests with small optimizations to drive growth and improve marketing performance.
00:00 Introduction to Revenue Roadmap
00:23 Getting to Know James Patterson
02:02 Understanding Testing vs Optimization
03:45 Optimization Examples and Strategies
05:45 Maturity in Marketing Programs
14:19 Risks and Rewards of Testing
17:04 Conclusion and Final Thoughts
Check out our Blog!
https://rocketclicks.com/client-education/testing-vs-optimization-paid-media-strategy/
#digitalmarketing #ppc #businessgrowth
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