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The Law Firm Marketing Minute

Spotlight Branding

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The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend! Thanks for listening!
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The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)
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Better Law Firm Marketing

Brendan Kelso

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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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Law Firm PPC | A Weekly Law Firm Marketing Podcast

Jason Rothman: PPC For Lawyers Expert

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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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Mastering Your Law Practice: law practice management, law firm marketing, rainmaking, attorney lifestyle

Attorney Thom Goolsby: law practice management, law firm marketing, rainmaking, attorney lifestyle

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Mastering the Business of Practicing Law: Practical, easy to use advice on law practice management, law firm marketing, rainmaking and attorney lifestyle. Make the most from your legal practice. Attorney Thom Goolsby is a long practicing and successful trial attorney, as well as a former law professor, senator and Marine Corps officer. He shares his vast experience and knowledge of what to do and not to do in order to have a successful and high paying law practice you will love. Listen, lear ...
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Who is this podcast for? This podcast is for lawyers and law firms wanting to grow their website traffic, leads, and conversions to their firm. What will the show do for you? This shows reveals the digital marketing strategies you can use to generate new cases. We break down these strategies step-by-step for ease of use.
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Law Firm Marketing Deep Dive

lawfirmmarketingdeepdive

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Are you a small law firm investing in SEO and digital ad services but struggling to see incredible results? Welcome to Law Firm Marketing Deep Dive, a podcast for ambitious legal professionals who want to cut through the noise and finally understand what’s driving—or stalling—their online growth. Join us as we uncover the secrets of effective legal marketing with unparalleled, data-driven analysis. No fluff, no nonsense, no sales pitches—just actionable insights and proven strategies that em ...
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Welcome to the Black Law Firm Marketing Podcast! Are you a legal professional looking to unlock the secrets of successful law firm marketing? Look no further. Our podcast is dedicated to empowering black law firms with the knowledge and strategies they need to thrive in the competitive world of legal marketing. At the Black Law Firm Marketing Podcast, we understand the unique challenges faced by black law firms and the importance of tailored marketing solutions. With our expert insights, pra ...
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show series
 
Did you like this episode? Dislike it? You’re Already Creating Content—Now Make It Work Harder 🧠 The best lawyers don’t just create content—they structure it strategically to attract and convert clients. In this episode, Smike and Eddie break down the smarter way to approach legal content, so it feels like a natural conversation instead of a sales …
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In this episode, Peter Grundy, CEO of The Partnership, shares his top strategies for law firm leaders looking to build lasting relationships with clients and differentiate themselves in the market. From business-driven coaching and reframing "selling" legal services to mastering meaningful conversations and developing influence, Peter’s insights of…
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Zenplans is a digital estate planning tool, designed to help you provide your clients with priceless peace of mind and create more rewarding relationships. In this episode, Sophis talks with Stephen moses, the founder of Zenplans about the importance of clear, accessible estate planning, the role of legal professionals in supporting clients, and ho…
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Did you like this episode? Dislike it? Make Your Content Work Harder for You ✨ You’re already putting in the effort to create content—but is it working as hard as it could? The best lawyers don’t just produce content; they leverage it to attract and retain clients. In this episode, Smike and Eddie break down simple yet powerful ways to elevate your…
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Did you like this episode? Dislike it? 🚨 SEO is changing, and fast! The days of keyword stuffing and backlink tricks are over. Search engines—and AI-generated results—now favor authoritative, high-value content over gimmicks. In this episode, Eddie and Smike break down what this shift means for law firms and how you can attract real, qualified lead…
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Did you like this episode? Dislike it? 💰 Are digital ads the secret weapon for law firm growth, or just a money pit? The truth lies somewhere in between. In this episode, Mike, Eddie, and special guest Danny Decker break down the biggest misconceptions about digital ads, how they actually work, and why they should be part of a bigger strategy—not a…
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Did you like this episode? Dislike it? 📢 Running ads but not seeing results? The problem might not be your ads—it’s your content. In this episode, Smike, Eddie, and Danny break down why strong content is the missing piece in your digital marketing strategy and how to make your ads work better, smarter, and more profitably. 📌 Key Takeaways: Why digi…
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Did you like this episode? Dislike it? 🛠️ Your marketing tools are only as good as the strategy behind them. Many law firms invest in ads, SEO, and social media but see little return—because they’re missing one crucial step. In this episode, Smike, Eddie, and Danny break down why tools alone won’t grow your firm and what you need to do first to mak…
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Did you like this episode? Dislike it? 📉 Most marketing agencies (and even law firm owners) make big decisions based on what “looks good” rather than real data. But without proper A/B testing, you’re leaving money on the table—every single time. In this episode, Smike, Eddie, and Danny expose the biggest flaw in law firm marketing and what you shou…
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Did you like this episode? Dislike it? 💡 Many law firm owners believe that launching a digital ad campaign means instant, high-quality leads. But the reality? It takes strategy, testing, and patience to get results. In this episode, Smike, Eddie, and Danny break down the biggest misconceptions about digital ads and how law firms can actually make t…
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Did you like this episode? Dislike it? The Hollywood Formula for Marketing That Hooks Clients 🎬 What do blockbuster movies and great marketing have in common? They both know how to hook an audience and keep them engaged! Smike and Eddie break down the storytelling techniques that make legal marketing more compelling, so you can turn prospects into …
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Did you like this episode? Dislike it? The Direct Mail Hack That Actually Works ✉️ Think direct mail is outdated? Think again! Smike and Eddie reveal one simple trick that makes your mail impossible to ignore. Learn why a personal touch can be the game-changer your marketing needs. 📌 Key Takeaways: Why most direct mail gets ignored—and how to stand…
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Did you like this episode? Dislike it? The Secret to Blogs That Keep Readers Hooked 📝 Most blogs get ignored—but yours don’t have to! Smike and Eddie break down the art of engaging blog writing, from structuring posts with short sentences and lists to making every line count. Learn the tricks that keep readers scrolling and make your content imposs…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎬 Hollywood has been mastering audience engagement for decades—so why reinvent the wheel? The same psychological tactics used in blockbuster movies can make your social media content more compelling and impossible to ignore. In this episode…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🚀 Unlock the secret to high-performing social media posts! Most content gets ignored because it’s not structured to grab and hold attention. In this episode, Smike and Eddie break down the psychology of curiosity, engagement, and how to cra…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🎯 The Secret to Hiring Top Talent—Even on a Budget Think your small law firm can’t afford A-players? Think again! Emily LaRusch of Back Office Betties reveals how smaller firms can attract and hire top-tier talent—without breaking the bank.…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 What if the key to scaling your law firm wasn’t just marketing or tech—but something deeper? Emily LaRusch, founder of Back Office Betties, reveals why culture is the ultimate competitive advantage for small law firms. From hiring the rig…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Hiring top-tier talent doesn’t have to drain your law firm’s budget! In this episode, Smike sits down with Emily LaRusch of Back Office Betties to reveal the fractional hiring strategies that allow small firms to access elite professional…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 👀 Just because you own a law firm doesn’t mean you should run it! Many lawyers are brilliant litigators but struggle with leadership, management, and accountability. In this episode, Smike and Emily LaRusch of Back Office Betties break down…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🔥 Most law firm owners wear too many hats—but what if the secret to success is firing yourself from those roles? In this episode, Smike sits down with Emily LaRusch of Back Office Betties to discuss how accountability charts can help law fi…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ❤️ On this Valentine's Day, find out about the 5 Love Languages of Marketing. How do they work for your law firm? Smike, Jana, and Sofia discuss each of them and their marketing correlations. They give valuable marketing tips your small law…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 👀 Marketing is all about touchpoints—but there’s a fine line between staying visible and feeling like a stalker! In this episode, Jana, Smike, and Sofia dive into the power of recurring marketing touchpoints and how to make your brand truly…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💬 Marketing isn’t about ads—it’s about conversations. The most effective brands don’t just sell; they connect. In this episode, Smike, Jana, and Sofia dive into the power of one-on-one marketing and how making your audience feel heard can t…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Most lawyers fear giving away free advice, but what if it could actually fuel your firm’s growth? Free consultations, free resources, and strategic "giveaways" can be powerful marketing tools—if used the right way. In this episode, Smike,…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💡 Want loyal clients who refer you again and again? It’s not just about great service—it’s about creating a real sense of community. In this episode, we break down one powerful (and often overlooked) strategy that makes clients feel valued,…
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Did you like this episode? Dislike it? 🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🔓 Beyond "Case Closed": Unlocking Long-Term Client Relationships 🚀 Most small law firms treat client relationships as a one-and-done transaction—but what if you could turn every case into a long-term business opportunity? In this episode, M…
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