How to Turn 3rd Party Orders into Direct Orders | Juan Orrego of Cuboh & ChowNow

Restaurant Rocket Fuel

Juan Orrego, co-founder of Cuboh, shares his entrepreneurial journey and the story behind Cuboh's acquisition by ChowNow. Cuboh helps restaurants integrate their online orders into their point of sale system, while ChowNow is a direct online ordering platform. The acquisition allows ChowNow to offer both third-party integration and direct ordering options to restaurants. The conversation highlights the challenges restaurants face with third-party delivery apps and the importance of owning customer data. It also discusses strategies for restaurants to attract and retain direct customers, such as packaging, brochures, and coupons. The future of ChowNow and Cuboh involves further innovation and leveraging AI to personalize the ordering experience. The episode emphasizes the white-glove experience provided by ChowNow and Cuboh, focusing on easing restaurant operations and improving customer experience.
Takeaways:
Cuboh helps restaurants integrate online orders into their point of sale system, while ChowNow is a direct online ordering platform.
Restaurants face challenges with third-party delivery apps, such as high commissions and loss of customer ownership.
Strategies for attracting and retaining direct customers include packaging, brochures, coupons, and personalized marketing.
ChowNow and Cuboh aim to provide a white-glove experience, easing restaurant operations and improving customer experience.
The future involves leveraging AI to personalize the ordering experience and further innovation in the restaurant technology space.
Sound Bites:
"I just had this immense belief, I'm a big believer in the law of attraction."
"Third parties are super expensive. They're burning a lot of dollars trying to do what restaurants aren't great at, which is marketing their product and getting traffic."
"If you focus on your packaging as a restaurant and have your website listed there, you can get really smart with brochures in the bags that say, 'Order from our website directly next time, here's a 15% off coupon.'"
Chapters
00:00 - Introduction and Background of Cuboh
06:07 - Observing Challenges with Third-Party Delivery Apps
09:39 - Strategies for Attracting and Retaining Direct Customers
15:36 - The Role of Third-Party Delivery Companies in Marketing
18:59 - The Future of Restaurant Technology: AI and Innovation
20:08 - The Acquisition by ChowNow and the Future of ChowNow and Cuboh
keywords
restaurant technology, online ordering, point of sale integration, third-party delivery, customer data, direct ordering, marketing strategies, customer retention, ChowNow, Cuboh, AI