'PR Confidential' With Amanda Proscia Of Lightspeed PR PR 360 podcast

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Business Marketing Jan Richardson Global Results Communications Public Relations Digital Marketing Social Media Marketing Brand Reputation Content Creation Influencer Marketing Tech Startup Crisis Communications Comm Communication

Indhold leveret af Jan Richardson and Global Results Communications. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jan Richardson and Global Results Communications eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

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'PR Confidential' with Amanda Proscia of Lightspeed PR

5M ago 20:39

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MP3•Episode hjem

Indhold leveret af Jan Richardson and Global Results Communications. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jan Richardson and Global Results Communications eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.

Key Takeaways:

- Answers to common questions about PR

- The "3 I" formula

- Why do we need to keep making the case for PR?

Episode Timeline:

1:30 What inspired Amanda to write "PR Confidential"?

3:15 Are tech people open to learning about PR?

4:15 The difference between PR and advertising?

5:15 PR is more than writing press releases

6:15 The "3 I" formula for newsworthiness

7:30 What is good thought leadership?

10:00 Why do we have to keep selling the idea of PR?

13:45 Why "PR Confidential" is written like an advice column

15:00 The "confidential" parts of Amanda's book

16:24 The PR elevator pitch

18:00 "PR Confidential Part 2: The sequel"

This episode’s guest:

• Amanda Proscia on LinkedIn

• Download "PR Confidential" for free at Lightspeed PR and Marketing

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

241 episoder

#Business #Marketing #Jan Richardson #Global Results Communications #Public Relations #Digital Marketing #Social Media Marketing #Brand Reputation #Content Creation #Influencer Marketing #Tech #Startup #Crisis Communications #Comm #Communication

Artwork

'PR Confidential' with Amanda Proscia of Lightspeed PR

published 5M ago

Del

MP3•Episode hjem

Indhold leveret af Jan Richardson and Global Results Communications. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jan Richardson and Global Results Communications eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.

Key Takeaways:

- Answers to common questions about PR

- The "3 I" formula

- Why do we need to keep making the case for PR?

Episode Timeline:

1:30 What inspired Amanda to write "PR Confidential"?

3:15 Are tech people open to learning about PR?

4:15 The difference between PR and advertising?

5:15 PR is more than writing press releases

6:15 The "3 I" formula for newsworthiness

7:30 What is good thought leadership?

10:00 Why do we have to keep selling the idea of PR?

13:45 Why "PR Confidential" is written like an advice column

15:00 The "confidential" parts of Amanda's book

16:24 The PR elevator pitch

18:00 "PR Confidential Part 2: The sequel"

This episode’s guest:

• Amanda Proscia on LinkedIn

• Download "PR Confidential" for free at Lightspeed PR and Marketing

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

241 episoder

#Business #Marketing #Jan Richardson #Global Results Communications #Public Relations #Digital Marketing #Social Media Marketing #Brand Reputation #Content Creation #Influencer Marketing #Tech #Startup #Crisis Communications #Comm #Communication

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