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Fearlessly Raising Prices
Manage episode 358089236 series 1375263
With inflation, costs are going up, margins are being squeezed, companies need to raise prices, but many are scared. They may have already had a price increase and are afraid of another. What should they do?
Mark Stiving is an educator at heart and a pricing enthusiast by education and experience. He has led, coached, and taught businesses about value-based pricing for 30 years.
Mark has driven company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit. He started and sold three companies and has written three books on pricing and value: Impact Pricing; Win Keep Grow; and Selling Value.
His biggest thrill is helping clients have Aha moments.
63 episoder
Manage episode 358089236 series 1375263
With inflation, costs are going up, margins are being squeezed, companies need to raise prices, but many are scared. They may have already had a price increase and are afraid of another. What should they do?
Mark Stiving is an educator at heart and a pricing enthusiast by education and experience. He has led, coached, and taught businesses about value-based pricing for 30 years.
Mark has driven company-wide pricing initiatives worth hundreds of millions of dollars in incremental profit. He started and sold three companies and has written three books on pricing and value: Impact Pricing; Win Keep Grow; and Selling Value.
His biggest thrill is helping clients have Aha moments.
63 episoder
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