How Best to Utilize AI in B2B Pricing

PPS Pricing Podcast

Artificial intelligence is making an impact on many industries and pricing is one among them. While a completely automated pricing solution for B2B is still far away there are many innovations that have already been built specifically for B2B pricing professionals. These innovations can be leveraged today and our workshop will cover on how to do this.

Kiran is the CEO and founder at Rapid Pricer, an Artificial Intelligence based company in Amsterdam that specializes in reducing food waste through real time pricing for retailers. Previously, he had founded CustoLogix in the year 2008 to help retailers leverage analytics and mathematical capabilities for pricing and promotions. Recently, Kiran has also founded Global Launch Base, an internationalization consulting firm in 2021 which helps European companies with international go-to-market strategies and market launches. Biography He has over 16 years of experience launching innovative technologies around the world.

He has consulted on behalf of large consulting companies such as PwC, IBM and Kurt Salmon at some of the largest retailers in the world. His entrepreneurial experiences include successful ventures in the Silicon Valley, Mexico City, Bangalore, Amsterdam and New Delhi. He holds a Bachelor's Degree in Mechanical Engineering with honors from the Bangalore Institute of Technology and an MBA from the Pepperdine University on a full merit scholarship.