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Moving Targets – Are We Shooting for the Right Attribution Model or Missing the Mark Completely?
Manage episode 205930697 series 2275111
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In 2018, there’s huge confusion with attribution models, in terms of both their accuracy but also the wealth of different metrics available. However, in a world where people are inundated with more and more marketing messages, making an actual connection is more important than ever before. In this episode, our panel debate whether one model will win out, or whether brands need to be more outgoing in tailoring their approach.
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